Disney+ will be going against the grain that is binge culture by releasing episodes of its original content on a week-by-week basis.
There might be a number of TV and movie streaming services available, but when you hear that phrase, most people instantly think "Netflix." The streaming heavyweight has somewhat of a stranglehold on the industry, but that isn't necessarily a bad thing. Between old movies available on the service and its original content such as GLOW, we struggle to remember a time when we lived without it.
There are alternatives, of course, such as Amazon Prime and HBO Now. However, Netflix's most formidable rival to date is currently waiting in the wings in the form of Disney+. The next big thing in on-demand media will launch in the US on November 12, 2019, and it's going to be huge. From the MCU TV shows planned for the platform to the fact that every episode of The Simpsons will be available from day one, we're struggling to find something we don't love about what we know so far.
Just last week, Disney revealed even more content that will be included on the platform during D23. However, aside from the fact that we are getting Ms. Marvel and She-Hulk TV shows, another piece of news caught our attention. That Disney+ will not be jumping on the binge-watching bandwagon, at least not when it comes to its original content.
TV Line reported the revelation and speculated on why Disney might be opting to use a weekly model rather than the binge approach its rivals have adopted. It could well be an attempt to keep subscribers subscribed. If viewers have to wait for weeks, if not months to watch an entire series, that means Disney will be getting their subscription fee throughout. The alternative is some viewers "bingeing and bailing" after watching everything they want to see.
Personally, we're okay with this model. Especially since Disney+'s launch price is lower than other subscription services. It will also eliminate the need to rush through a TV series quicker than we'd like just to avoid scrolling past a spoiler on Twitter or overhearing someone talking about a show's ending at work. We're not sure whether everyone will agree with us on that one, though.