Have you ever seen those amazing shoes that NBA players wear? They're fancy, flashy and you could probably pour two or three soda cans into one of them. But did you know that people are being paid large amounts of money in order to be shoe salesmen in the NBA?
Many players are getting shoe deals to have them exclusively wear shoes from certain companies. Some of these players will even be paid money to create new shoes that can be sold on the market.
Some of these deals will be for players with little to no experience. Andrew Wiggins is expected to get a deal of $200 million or more when he arrives in the NBA as soon as 2014.
It seems like every team has at least one player who has some kind of shoe deal. What's more is that these people will endorse just about every type of shoe brand out there. While it's true that nearly 200 players in the NBA endorse Nike and have deals with the company, There's also 66 players with Adidas deals, seven with Reebok and thirteen with Under Armour. Some players even had deals with smaller companies at the 2012 Olympics like AND1, Protégé, Qiaodan and Li Ning.
How about that, people are not only choosing shoes to wear but are also being paid to wear them. Some even choose very specific shoes like Carlos Boozer and the Nike Lunar Hyperdunk.
Just how much money are players being paid for shoe deals in the NBA? As you can see from this listing, some of these players are making more money wearing specific kinds of shoes in the NBA than some players who are just sitting on the bench doing nothing for their teams in particular outside of just warming the bench.
This listing entails the amount of money that certain people are being paid for wearing specific kinds of shoes in the NBA. The listing is arranged based on approximately how much money each player earns in one year by wearing shoes from certain companies.
Why did Dwayne Wade leave a $10 million-per-year deal with Nike for a $1 million-per-year deal with Li-Ning? Simply put, he is looking to bring Li-Ning to the American market. While Li-Ning only has $1.4 billion in sales per year versus the $24 billion that Nike gets, Li-Ning is trying to enter into the American market with a relevant player. In the past, the company has signed cheap deals with players like Baron Davis as they get to the tail-end parts of their careers. Dwayne Wade's interest could change the shoe game.
The $1.5 million that Russell Westbrook gets each year from Jordan, a shoe imprint run by legend Michael Jordan, is not only a good deal of money for this star but also a vote of confidence in sorts. The Jordan line is chosen by Jordan himself as he chooses the players that he wants to see wear shoes in his line. He wants only the finest players in the world of basketball to wear the stuff that he has to offer.
LeBron James has been wearing Nike shoes since high school and even had a seven-year $90 million deal with them before graduating. He even has his own shoe, the LeBron X, that can be found for around $180 or $260 if you got them with the fancy Nike+ sensor system. It's estimated that LeBron makes about $20 million from Nike each year for wearing their shoes. In fact, he generates around $300 million in sales each year for selling shoes for Nike.