Kim Kardashian has a reputation for loving the finer things in life, but her latest splurge has received a lot of attention online, and not necessarily in a good way.

Earlier this month, the reality star spent nearly $200,000 on a diamond cross pendant, formerly worn by Princess Diana.

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She scooped it up from a Sotheby’s auction for $197,453, which was a fitting price for the 5.25 carat, circular diamond piece. Kim was apparently interested in the pendant after learning it was worn by Princess Diana multiple times in the ‘80s.

The late princess didn’t own the piece. Rather, it was purchased by Naim Attalah CBE, the former chief executive of Asprey & Garrard, who formed a close relationship with Diana. He lent it to her several times. In fact, the last time the pendant was worn in public was by Princess Diana.

Though the pendant may be a piece of history, not everyone was impressed with Kim’s splurge. After the news broke, the Internet was alive with all sorts of varying comments about the purchase.

Specifically, a series of memes referred to as “Kim Kardashian has purchased” or Kim Kardashian buys” began circulating on Twitter, making fun of the SKIMS founder’s shopping history.

Many of the memes joked that Kim spent a fortune on ridiculous items, like “the British economy, Doctor Strange's Cloak of Levitation, or SpongeBob SquarePants' eponymous outfit,” Insider notes.

One meme joked that Kim spent $400,000 to buy a shirt previously worn by Jersey Shore’s J. Woww, while another said she dropped $500,000 on martin Scorsese’s iconic eyebrows.

The memes were fictitious and meant to point out how ridiculous it is that Kim’s spending history is considered headline-worthy. But this isn’t the first time the reality star has made waves for spending a fortune on a single item.

Kim specifically has a reputation for splurging on jewelry, particularly those owned by historical icons. She has a number of jewelry pieces that were previously owned by Elizabeth Taylor, including a trio of bracelets she picked up from the actress’s estate in 2011 for $65,000.

But it’s unlikely that Kim has anything in her current jewelry collection worth more than the wedding rings Kanye West gave her. He originally proposed with a rock that was estimated to be worth $2.5 million to $3 million.

Years later, the rapper surprised his then-wife with another engagement ring that was even more expensive. Some estimates said Ye may have spent $8 million on the ring. Ultimately, Kanye and Kim split in early 2021, only for their divorce to be finalized last fall.

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Sources: Insider, E! News,