VeryFirstTo.com is selling the ultimate Christmas wreath studded with over 40 diamonds and rubies ranging from the star of the wreath a Vivid Red 17.49 carat Ruby through to a 3.03 carat Fancy Yellow Diamond. One of the Helleborus flower heads houses 22 loose diamonds totalling 2.64 carats.The stunning 138.83 carat wreath costs £2,835,000 ($4,645,800).
Marcel Knobil, founder of Superbrands, Cool BrandLeaders and VeryFirstTo says, “We are delighted to be able to offer the world’s most expensive Christmas wreath as part of our ongoing endeavor to offer truly exceptional newly launching luxury products and experiences.”
The wreath itself is made up of the some of the most luxurious flowers and leaves in the world and is created by top Finnish Floral Designer and Director of Flor Unikon Flowers Pasi Jokinen-Carter who is in great demand across Europe. His client portfolio includes the Royal Households, Directors of successful corporations, select country clubs and galleries, plus Film and TV production houses. Pasi’s gift for transforming the ordinary to the extraordinary has led him to work closely with Society hostesses to decorate gem encrusted tiaras and necklaces for their luxury collections.
Jokien-Carter says, “I am passionate about my craft and this recent invitation to create an exclusive wreath, using natural materials and diamonds, has been an exciting and exceptional project.”
The diamonds and rubies for the incredible wreath are provided by the company 77 Diamonds, where they are chosen from the world’s largest (300,000) selection of loose diamonds, or over 70% of the world’s finest polished diamonds. With a passion for diamonds and jewellery that spans more than 80 years, 77 Diamonds draw on a heritage going back four generations. All stones featured are independently certified.
Tobias Kormind, joint owner of 77 Diamonds says of the project, “It is exhilarating to participate in curating a selection of gems that would create the most sparkling Christmas anyone could wish for; plus a very worthwhile investment for the future.”
Precious stones are currently popular investment pieces. All the stones in the Christmas wreath are removable and can be re-attached to next year’s wreath. Alternatively, 77 Diamonds is offering the complimentary service of mounting them into an outstanding designed piece of jewelry.
This 60cm wreath has been created using the finest of flower heads such as Helleborus for its elegant shape, deep blue Hedera berries with a variety of lush greenery including Laurus, Lingonberry and Blueberry stems sourced from Flor Unikon’s country house in Finland. They are not commercially available in the UK, Nobilis for its richness in texture, Thuja a contrasting green, Vaccinium Myrtillus stems and hand-curled Eucalyptus leaves to complement and hold the precious stones.
Other highlights from the extensive range of newly launched items available from VeryFirstTo for Christmas include: having your Oliver Sweeney shoes tattooed by celebrity tattooist Henry hate ($1,627), Frederique Constant’s Heart Beat Watch ($5,717), Gucci’s newly launched logo canvas holdall with leather top handles ($1,488), and the stunning Bottega Veneta crocodile Vendome shoulder bag ($19,074). Never done before experiences available for Christmas include the mouthwatering Michelin Star trip – every 3 star Michelin restaurant over six months ($297,730) and the Supercar Experience – drive a different supercar every week for a year ($402,263).
A donation of $1,635 will be made to The Prince’s Trust.
|Round||2.64||E/F VS||*22 x Uncertified small diamonds|
|Fancy Intense Yellow|
|Oval||17.49||Vivid Red||GRS / Gubelin||Mozambique no heat|
|Oval||6.07||Red||GRS / Gubelin||Mozambique no heat|
|Oval||6.02||Red||GRS / Gubelin||Mozambique no heat|
|Oval||9.34||Red||GRS / C Dunaigre||Burmese|
|Oval||7.54||Red||GRS / C Dunaigre||Burmese|
|Oval||7.45||Red||GRS / C Dunaigre||Burmese|
|Oval||7.45||Red||GRS / C Dunaigre||Burmese|
|Oval||6.04||Red||GRS / C Dunaigre||Burmese|
VeryFirstTo.com is the world’s only website that enables individuals to be the first to know about, and have, newly launched luxury products and experiences. It showcases the most desirable items within technology, fashion, home, leisure, health & beauty and beyond; as well as the latest must attend venues and events. Individuals gain access to exclusive products, items and special pre-opening events. Brands featured include: Alexander McQueen; Apple; Bose; Paul Smith; Stella McCartney; Eve Lom and Tom Dixon. No item stays on the site beyond 59 days of release.
VeryFirstTo is renowned for it’s Never Done Before Experiences including: a two year holiday, visiting all 962 World Heritage sites; waking up on Valentine’s day among over 1 million fresh rose petals; eating at every Michelin 3 star restaurant in the world; driving a different supercar every week for a year; and having one’s Oliver Sweeney shoes tattooed by Henry Hate tattooist to the stars.
77 Diamonds has a selection of over 300,000 natural diamonds set in jewelry that is made to measure to exact requirements. It offers a personalized service paired with competitive prices. One can visit the renowned Mayfair showroom to be guided through the largest selection of independently verified diamonds.
Flor Unikon Flowers
Flor Unikon is a unique Scandinavian style flower shop in the design district of Clerkenwell. Made up of a highly creative team of London Florists with a passion for flowers and an excellent eye for detail. Their workshop is a magical environment where they create bouquets, floral installations and designs for major events such as art exhibitions, fashion and television advertising agencies, and film and theater productions.
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