The key to a successful brand is in its marketing! Many products survive in the market not because they are necessarily the best, but because there is a very powerful marketing campaign behind it. This is the reason why people are willing to pay higher prices for a trusted brand that has been marketed well. This trust is built, and the products are seen as superior goods. This explains the permanence of brands such as Coke, Ford, Wonga and many more.
Of course these successful marketing campaigns don’t come free of charge as a lot of skill; talent and money are dedicated in the creation of many of these campaigns. This of course usually pays off in the long haul in terms of sales revenue and profit for the business.
Many of the brands in this article are seen often on TV as TV is one of the most expensive forms of brand advertising out there (hence our hefty price tags.) You could get 100,000 interested visitors through paid marketing on the internet for the same price, but TV dominates the amount of people you can get to view your ad at once.
This is a massive benefit to the brand/marketing agencies of today. Although the internet seems to be dominating the advertising wars and the way people interact with their brands, TV has this unshakable name for being able to connect a brand to a viewer. This is how they create a deep trust through what is called ‘indoctrination marketing.’ This is where the brand is shown an amount of times in front of the viewer in a certain niche, and the viewer when thinking about that certain market will always relate back to the company showing the ads. Its deep psychology, but it works!
This article hand-picks the most expensive marketing campaigns of all time and after watching the videos, you as the audience will understand why they were so pricy.
7 Ferrari (2007): $4.5 Million
6 Honda (2003): $6.2 Million
5 Pepsi (2002): $8.1 Million
4 Chrysler (2011): $12.4 Million
3 AVIVA (2008): $13.4 Million
2 Guinness ‘Tipping Point’ (2007): $16 Million
1 Chanel No. 5 (2004): $33 Million
This was an enchanting perfume advert that featured actress Nicole Kidman and Rodrigo Santoro costing a whopping $33 million to produce. This very high budget short film was originally shot in many North American studios and warmly received by its viewers and amplified their willingness to open up their wallets and spend money on this perfume as sales that year had a record high. This just goes to show that using the brand of Nicole Kidman instantly builds trust with the company to viewers. Viewers know, like and trust Nicole hence why the brand and her image match. This relates back to the audience when trying to install trust into the brand. Actress Nicole Kidman was paid $3 million for her appearance in the 2 minute film, but this is justified with the on screen aesthetics.
Leave A Comment
Looking for an AD FREE EXPERIENCE on TheRichest?Get Your Free Access Now!