Being rich has changed – big time. A 20-year-old Kylie Jenner is fronting Forbes magazine with the announcement that she's set to become the first self-made billionaire. Yeah, those Lip Kits have netted her $900 million. This time 20 years ago, that kind of money belonged to a 65-year-old guy with zero fashion sense and absolutely zero interest in flashing the cash. Now that rich kids on social media are lining up their Ferraris to face-off their Louis Vuitton-wrapped Lamborghinis, we could say that the status symbol has landed. When someone's that rich though, they can afford any one of the multiple possessions that say, "I'm rich in 2018."
It's become a bit of a joke that rich people love to look poor. In many ways, it's true. Celeb Instagram accounts are just as full of Rodeo Drive shopping as they are low-key family pics and barbecue cook-outs. Don't be fooled, though. Those Adidas Yeezy Boost 350 V2 "Zebras" only got worn once. They got ditched for a pair of $135,000 Buschemi 100 MM Diamonds. Who by? The 18-year-old kid who needed something "a bit more nautical" to wear during his impromptu yacht trip to Monaco. Rihanna may keep it classic in Chanel, but she's staying in the kinds of Airbnbs that cost more per night that most of us earn in a year. When someone is rich beyond belief, they can show it from what they eat, wear, and drive, to where they travel (and how they get there). Here are 20 status symbols that rich people in 2018 are using to send that very clear message: "I'm rich."
20 SOCIAL MEDIA POSTS THAT SEEM HUMBLE
You're only mega-rich if you're okay with not looking rich. The trend for toned-down social media posts is one we see all the time from the likes of Ariana Grande, Justin Bieber, and Selena Gomez. Kim Kardashian made a point of doing it in January 2017, when she returned to social media after a long absence following her harrowing Paris experience. It was out with the fist-sized diamonds, Louis Vuitton everything, and infinity pools, and in with wholesome family pics. The setting might as well have been a mobile home. Don't go too far, though. Kim was probably still in her mansion's garage. It's simple. If you're #rich in 2018, you have to look a little bit poor.
19 ALL THE REGULAR STUFF YOU DON'T HAVE TIME FOR
A $1.4 million Ferrari and well over $100,000 worth of designer clothes? Please. It's so regular, you're distracted by other things. This one really sets the pros aside from the amateurs. If and when we get that rare Louis Vuitton purse or bottle of designer perfume, the selfie will show that we love it. We'll either hold it right up to the camera or substitute our face for a giant finger pointing at MY FAVORITE NEW THING! These kids? Whether it's two Hermès purses or 18 bags of Versace, Gucci, Chanel, and Bulgari, none of it will faze them. If you're rich in 2018, you need to look like your possessions are a bowl of Cheerios.
18 PARIS SHOTS THAT ALWAYS INCLUDE BREAKFAST
Here's something you may have noticed about travel posts on social media. Regular people pose in Paris, Rome, or London with a local delicacy that'll feed two (at the most). Here's the Eiffel Tower, here's me next to it, and here is the croissant I purchased to honor the occasion. Rich people? It's always the same deal – them in a fluffy bathrobe, a glamorous, Eiffel Tower-facing terrace, and the ultimate status symbol: breakfast. It doesn't matter if they're only there for 12 hours, that white-clothed table will be laid out with croissants, artisan jams, fruit salads galore, and the ultimate finish – them appearing not to care.
17 GRAND PIANOS FOR ABSOLUTELY NO REASON
Tune into any celebrity reality show. You'll spot the Beverly Hills or Bel Air mansion, the giant refrigerators, and the inevitable (and mostly pointless) grand piano. A piano is an instrument most keyboard players aspire to actually own. A top-end Steinway & Sons piano can cost $100,000. Somehow, the piano has gone from music lover must-have to status symbol. People who have never played in their life "absolutely have to have one." Amazingly, owning one may not inspire them to ever learn how to play.
Rich people have a $100,000 grand piano just to play "Twinkle Twinkle, Little Star." Bonus points if it's a white grand piano.
16 ROLEX WATCHES FOR EVERY TIME ZONE
Here's something weird. Of all the people who need to keep an eye on the clock, it should be the broke ones getting watches. Straddling three jobs while your kids get up to goodness knows what in the backyard? You should be getting a watch for that McDonald's shift that starts in 90 minutes. When you're rich beyond belief, though, it appears that you need reminders. Namely in the form of watches like the $485,350 Rolex GMT Master II Ice. Or the $444,000 Gold Rolex Oyster Perpetual. Rolexes are a given, although you'll want to switch it up with some timepieces from Piaget, Cartier, TAG Heuer, or Patek Philippe.
15 POSSESSIONS THAT DO THE TALKING
When you're rich, your possessions can do the talking. Feeling happy, sad, sleepy, tired, grumpy, jealous, jet-lagged, achieving (or not achieving) goals? Pay someone to write it on your clothing or accessories. Celebrities have been leading the way with statement clothing for a while. "Fashion stole my smile" was Victoria Beckham's t-shirt in 2017. Kendall Jenner didn't need to tell us she is a "Dior Addict" at a sports game. Her t-shirt did it for her. From "Lol ur not Zayn Malik" on Gigi Hadid to Jessica Simpson's "talentless but connected," rich people are letting their possessions speak for them.
14 SWANKY STROLLERS TO "GIVE THEM A GOOD START"
For most of us, choosing a stroller is a simple decision. You need something on wheels that isn't entirely collapsing, is affordable, and maybe has enough pockets for the wipes, diapers, and snacks. Enter parenting, the rich way. Bugaboo might sound cute-as-a-button, but this high-end brand of strollers is the lower end of the bracket for mega-rich parents. TeenVogue reported that Kylie Jenner's "Stormi Strolls" wheels cost $12,500. If you're a rich parent in 2018, the word "parent" has to be rich. Keep it in the family, right?
Kylie Jenner's $12,500 Fendi stroller comes with gold angel wings and wheels. Rich mom? Rich baby.
13 A FLEET OF CARS LIKE THESE
Cars have been a status symbol ever since they were invented. Back then, it was a simple deal. If you were rich, you could afford one. If you were super-rich, you could afford a nice one. That pretty much formed the ownership model through the 1960s, 70s, and every decade up until now. This guy is from a "Rich kids of Russia" social media page. Much like his ultra-wealthy friends, he owns a fleet of sports cars that make Chris Brown look broke. One Ferrari is for amateurs. If you're rich in 2018, you need three Lamborghinis for every Ferrari, Bugatti, Rolls Royce, and Range Rover.
12 DNA THAT IS 50% LOUIS VUITTON
50% being the absolute minimum, here. Louis Vuitton has been a status symbol of all things luxury ever since the luggage giant's first monogrammed bag dropped. At around $2000 for an average purse (and up to $90,000 for customized ones), LV accessories are the must-have for anyone establishing their status. In 2018, Ariana Grande stepped out in a Louis Vuitton skirt with matching cat ears. Paris Hilton? She basically is Louis Vuitton. By the time you're officially "rich," your DNA should be at least 50% LV.
Louis Vuitton is so luxurious, you'll never find it on sale. Louis Vuitton also burns or shreds all unsold merchandise every year.
11 THIS AS YOUR NETFLIX AND CHILL
Flying commercial is for regular people. When you're rich and you want to show it, the world must know that you travel by private jet. Dwayne Johnson, Nicki Minaj, Drake, and every Kardashian around take good care that their social media show precisely that, but they won't make the mistake of traveling in any old jet. Oprah's $42 million Bombardier Global Express XRS is slightly pricier than Tom Cruise's Gulfstream IV, but that's the ballpark you're aiming for. To really finish the look, make sure to include a pic of yourself in it (where you're acting like you're riding the subway).
10 A VISIBLE LOVE OF CHEAP FAST FOOD
Being rich used to mean enjoying the perks – namely, switching your regular diet to a gourmet one of caviar, prime meats, and Michelin-starred restaurants (and their ocean vistas). Being rich in 2018 might involve having a private chef on-tap, but it also involves something very specific: affordable fast food. With celebs dining at In-N-Out, McDonald's, and Chick-Fil-A, the status symbol is clear. If your actual budget for a meal is $4000, make sure that you spend no more than $4.99. Of course, when you're Beyonce, your Pepsi contract is worth $50 million (according to Forbes). For that, maybe add on an extra shake.
9 DESIGNER SWEATS FOR EVERY OCCASION
There are two types of designer clothes: the ones that don't advertise their designer status, and the ones that do nothing but that. High-end brands are increasingly producing average-looking clothing with the designer's logo scrawled across it, and wearing them has become yet another status symbol. From the DHL Vetements dresses that are effectively a $2000 delivery uniform, to the Versace or Gucci tees and hoodies, wearing one of these is the way to advertise your wealth. This is The Rich Kids of Beverly Hills' Dorothy Wang. Her dad is worth $4 billion. Reminding us of that fact looks like this.
8 A CLOSET WORTH MORE THAN MOST HOMES
When you're unbelievably rich, you accessorize your accessories. Then you dedicate a house-sized closet to them. In 2017, Kylie Jenner took to Instagram to share her purse collection – all $1 million of it. Business Insider estimated the closet's value, carefully noting the array of $50,000 Hermès Birkins and at least three Louis Vuitton Mirror Speedys (which retail for $1,250). Also in there was the $7,000 Louis Vuitton X Supreme. Between the Gucci, Dior, Prada, Givenchy, Chanel, and Chloe purses, Kylie's closet is worth more than most dream homes. Fashionistas around the world are doing similar, although most have a way to go before reaching Kylie's level of "rich."
7 CONVERSE X OFF-WHITE ALL STAR CHUCK TAYLOR
Sneakers themselves have done the biggest 180 we never saw coming. Now the ultimate fashion statement, they're also the ultimate status symbol for anyone with money. Regular people? We can buy ourselves a $60 pair of non-fancy Converse kicks and enjoy a good year or two of wearing them. When you're rolling in cash? You go big. The OFF-WHITE x Converse Chuck Taylor All Star is a status sneaker designed by Louis Vuitton's artistic director, Virgil Abloh. It's a beautiful shoe with a futuristic look, zero practicality, and a price tag of anywhere between $790 and $1000. They're stark white, so make sure you only wear them once.
6 IMPROMPTU TRIPS TO DUBAI
It's a sad fact that "lots of traveling" is something faced by either the richest or the poorest people. Low-income families often move frequently simply because they cannot afford the rent – we're talking from trailer to trailer, here. The rich? They use their carbon footprint as a status symbol. The impromptu trip to Dubai trumps them all. Dubai is home to the world's only 7-star hotel, where gold-plated iPads come standard. Dubai is a playground for the millionaires, and they always seem to find somewhere new to shop there.
Having a carbon footprint to Dubai is a 2018 status symbol, especially when you have zero purpose for going there.
5 A NORMAL PERSON HOBBY
Being rich used to mean having everyone wait on you hand and foot. The chauffeur would handle getting you from your Bentley to your private jet. Your chef would handle the cuisine. Now that Taylor Swift (and every other celeb out there) is showing us wholesome hobbies like home baking and group cookery classes, it's official. You aren't properly rich until you're engaging in activities that usually pay minimum wage. Of course, we can't help but wonder for some of them– is it just a photo op with the floury mess and then back to lounging by the infinity pool?
4 SHOES ON SEATS DON'T MATTER BECAUSE THEY'RE BRAND NEW
Remember how your mother raised you? "Don't put your dirty shoes on the couch." Something weird has happened. Normies are still following this rule (at least, those who respect their furnishings). The ultra-rich? They put their shoes everywhere. This only starts to make sense when you realize that those soles have never actually touched dirt. From the Real Housewives of wherever to Keeping Up With The Kardashians, rich people are doing one thing above all else – sitting on luxurious, white couches with their sneakers on. Well, white or cream leather. The private jet needs to offer some variety. Warning: do not try this at home.
3 RUSTIC STONE IN YOUR LUXURY AIRBNB
Being rich is 80% genuine, 20% irony. Airbnb was founded by two broke guys who needed a solution for their couch surfing. Now that the company is worth an approximate $31 billion, the face of the brand has changed. Luxury setups are popping up all over the place, and staying in them has become a status symbol. From the Californian mansion Beyonce and Ed Sheeran have rented, to this Colorado pad rented by Ariana Grande, Airbnb is "in." Rates here are $10,000 a night. Of course, amid the spas, fountains, and all-marble bathrooms, you've got to have a few rustic touches.
2 CRYPTIC MONEY GESTURES NEAR YOUR $1000 SHOES
There are several ways to handle being rich. For someone like Drake, who Forbes reported as raking in $97 million in 2017, you can be a legitimately good dude. Drake randomly dropped $50,000 in a Miami grocery store this year, when he spontaneously decided to pay for everyone's purchases (and encouraged them to fill up their carts). Others take a slightly more sarcastic route. Posting a dollar bill next to a $1000 pair of Gucci shoes? Apparently, that's the kind of humor you only develop with at least $100 million in the bank.
You can be Drake (who spent $50,000 randomly paying for an entire store's grocery customers). Or you can do this.
1 A SUPERYACHT THAT MAKES NO SENSE
Here's a simple concept: A boat. Amazingly, it's designed to keep you dry while transporting you across a body of water. Dress boats up, though, and you get yachts. Again, still the same principle. It's when a water vessel has water features that you start to wonder. Mega-yachts like these can be worth up to $700 million. They come with leather interiors, movie centers, dining decks, and platforms to jump into the sea. You're not rich until you've got a mini ocean from which to view your regular ocean, though.
No, you aren't likely to reach this level. Yes, you're still interested. Especially when it's so ridiculous, it's funny. Hit share on Facebook for that luxury-loving friend who needs a wake-up call. Or, you know, just some inspiration...