A lot of people don’t understand how someone can pay thousands of dollars, or sometimes hundreds of thousands of dollars, for a watch. It seems unfathomable that people can spend what they deem to be ridiculous amounts of cash on luxury timepieces. But think about luxury cars for a second. Why do people spend so much on luxury cars? For some, they enjoy adding motors to their collections. For others it might be the aesthetics. For many people with money to burn, it’s the same with watches.
When it comes to luxury timepieces, there’s one watch brand that stands head and shoulders above the rest. That’s Tag Heuer. The Swiss brand just screams luxury. The brand’s known for manufacturing an assortment of luxury goods. However, it’s primarily known for its watches. One of the most unique aspects of their watches is the patented chronograph. Aside from that, their watches are all about precision. They also look spectacular. Over the years, Tag Heuer has brought many glorious timepieces to market. Some have been sold and bought at eye-watering prices. Some are more expensive than some luxury cars. Here are 20 Tag Heuer watches that are more expensive than luxury cars.
20 AUTAVIA - $7,000
The Autavia has its roots back in the 60s. It’s a driver’s chronograph that will always be remembered for its part in the golden age of motor racing. Fans and collectors were recently delighted when they learned it was going to make a comeback. There were 16 first generation Autavias, each one with certain tweaks and adaptations, making each one luxurious and unique. The newest Autavia still has that retro look, but has a few more adaptations from its ancestors.
19 GRAND CARRERA CALIBRE 36 RS CALIPER AUTOMATIC CHRONOGRAPH 43 MM - $10,800
The TAG Heuer Grand Carrera collection is regarded to be one of the best, and also priciest, in the world. It’s a collection that’s sheer luxury. One watch in this collection that’s perhaps the most stylish of them all, and the priciest, is the Grand Carrera Calibre 36 RS Caliper Automatic Chronograph 43 MM. It has a self-winding, automatic chronometer, a Louisiana alligator strap, and a round, titanium brushed case. This was the watch of the year in 2010. Many deem it to be the watch of the Carrera Calibre brand.
18 MONACO 24 CALIBRE 34 LIMITED EDITION 40.5MM - $13,500
There is a large collection of Tag Heuer Monaco collection watches. The series has proven to be very popular. It’s also pretty pricy. But due to the intricacy of the design and the aesthetics, many would feel that it’s a luxury watch worth paying thousands for. That is what you’re paying for after all: a luxury watch of the highest order. Because it’s a limited edition, Tag Heuer can hike the price up even more. Collectors will be willing to pay.
17 TAG HEUER CARRERA MP4-12C - $14,000
This is another one of Tag Heuer’s Carrera range. It’s an automatic fly back, a chronograph McLaren watch. Tag Heuer made this watch look even more high-end with its carbon fibre watch dial. The dial is pretty out there, pretty unique – just what Tag Heuer intended. It has Swiss Dubois-Depraz mechanical movement – another vital selling point. This watch might not be everyone’s cup of tea in terms of design. But like a luxury car, collectors must have it all the same.
16 CARRERA CALIBRE HEUER02 TOURBILLON BLACK SKELETON - $18, 000
This is another watch designed by Tag Heuer that’s been inspired by motor racing. It’s a contemporary sports watch, yet still ticks the boxes when it comes to the aesthetics and maintaining its classy look. It’s known as the Black Skeleton, due to its sophisticated all-black design and the skeleton dial and skeleton bridges, and the Black Phantom for the same reasons. It also has a black rubber alligator strap – another aspect of this luxury watch that many find appealing.
15 TAG HEUER CARRERA CALIBRE 360 WATCH - $18,000
This is considered a pretty rare modern-day Tag Heuer, and a must-have for all those avid watch fans out there. The watch itself is worthy of any of the finest watches out there. But it’s the limited editions that people want. Slap the words "limited edition" in front of a word, whether it’s a timepiece or luxury car, and people want it. It’s not hard to see why people want these versions of the Carrera Calibre 360 watch. The white gold edition is perhaps the most sought-after, with its white gold casing and crocodile skin bracelet.
14 TAG HEUER LINK WATCH - $22,600
The Tag Heuer link watches are another one of the brand’s most popular collections. It was a watch designed for skiers and motor racers. Its bold, strong link bracelet, sleek design, and of course the programmed chronograph are what makes this watch one of the best Tag Heuer watches. It’s also scratch-resistant and is anti-glare; it’s what makes this watch so popular among sportsmen. From these qualities alone, you’ll understand why this watch is so pricy. When you learn it has a total of 11 diamonds, you’ll agree that the price of $22,600 is justified.
13 TAG HEUER VANQUISH WATCH $25,000
Tag Heuer’s Vanquish watch is one of the brands rarest watches. It’s a limited edition that was produced in 2005. It’s a real limited edition. Only 11 of these luxury watches were made. That alone intrigued watch aficionados. It’s not just the fact that this is a limited edition piece. The sleek and stylish aesthetics combined with the finest in Swiss watch making specifications have resulted in this being one of priciest watches around. Ten of the Vanquish watches were sold for $15,000. The remaining one was sold at auction for $25,000.
12 TAG HEUER CARRERA CALIBRE HEUER 02 T- $26,000
This is a classic watch from the Carrera Calibre collection. It’s a classic, yet it’s contemporary. This watch and the others in the 02 T range are inspired by Tag Heuer’s association with motor racing. It’s scratch-resistant, and contains crystal and rose gold. And then of course, there are the automatic chronograph hands, which are rose gold plated. People may think that $26K is a bit extortionate. Those people are those who don’t know quality timepieces when they see them.
11 TAG HEUER CARRERA MIKROGRAPH - $50,000
Tag Heuer appeals to the masses. That’s because they’re all about their heritage, and creating vintage models. But then they also contribute to plenty of breakthroughs and are innovative. The Carrera Mikrograph is a prime example of that. The modern history of this watch dates back to when Tag Heuer came out with their automatic chronograph. They’ve since developed that concept further and have come out with a collection of watches of the highest order. The price of these Mikrograph watches reflects that.
10 MIKROGRAPH AUTOMATIC CHRONOGRAPH LIMITED EDITION 44 MM - $50,000
There’s an integrated movement that’s been carefully created for this watch and all subsequent models of the Mikrograph Automatic Chronographs. In addition to the design and specifications that make this one of the most accurate timepieces around, this timepiece contains rose gold, and has 62 jewels as part of its intricate design. Include the Tag Heuer customary alligator strap, and it’s easy to appreciate why this timepiece is sheer luxury. Only 150 of these watches were made too, making it one of the most sought-after and priciest limited edition Tag Heuers.
9 MONACO V4 TITANIUM AND CERAMIC LIMITED EDITION - $70,000
Have you ever contemplated splashing out $70,000 on a watch? For a fleeting moment, you just may have. But there aren’t many who have the capacity of making that a reality. Most would rather buy a luxury car. But for watch enthusiasts, purchasing this Monaco V4 limited edition would be the perfect way to spend that kind of money. This watch is the third in the series and consists of titanium and ceramic. It’s similar to the rose gold version. Only 200 of these watches were made.
8 TAG HEUER GRAND CARRERA PENDULUM - $75,000
Previous Tag Heuer watches used a hairspring mechanism to regulate movement of the hands. For this watch, Tag Heuer collaborated with the motor company Tesla to come up with a new design using magnets. The movement of the pendulum is special. You’re able to see all the mechanisms whirring into action through the see-through window of the case. This demonstrates how Tag Heuer is innovative. It’s a new concept by Tag Heuer; they’ve teamed up with other great minds to redesign time regulation mechanics and performance.
7 TAG HEUER MONACO V4 WATCH - $80,000
You’ll be able to get a pretty decent luxury car for $80,000. If you had that money to burn, how many of you would choose this luxury watch instead? Timepiece enthusiasts would certainly choose the Tag Heuer Monaco V4 Watch. At $80,000, it’s pricy. But many would feel that this price is warranted. There are very few watches like this on the planet. This watch is special because it’s the world’s one and only belt-driven timepiece.
6 TAG HEUER MIKROTIMER WATCH - $88,850
This model of the Tag Heuer Collection is all about precision. The middle chronograph makes ten spins every second – it’s a remarkable piece of watch making mechanical artistry. You’ll be able to see all the mechanisms too, whirring away inside the dark titanium case. It’s a bold, fashionable statement and is one of the world’s most expensive timepieces for a reason. It’s all about speed and accuracy with the Mikrotimer collection. This timepiece has that in abundance. But Tag Heuer went even further and have gotten even more advanced with their collection.
5 TAG HEUER MIKROGIRDER 1000 WATCH - $100,000
People thought that Tag Heuer couldn’t improve upon the Mikrotimer. After all, it’s hard to improve upon perfection. But Tag Heuer has done just that. They’ve soared into the future, making this watch that’s all about unparalleled speed and accuracy. By the description, you’d think we were describing a luxury car. Its new mechanical regulator can measure time to 5/10,000th of a second. It’s little wonder why this watch scooped the top prize, the Aiguille d’Or, at the coveted Geneva Watchmaking Grand Prix ceremony.
4 TAG HEUER MIGROGIRDER 2000 WATCH - $100,000
The chronograph of this watch is truly remarkable. It beats 7.2 million times every hour to tell time with unparalleled accuracy. It’s essentially twice as fast and accurate as the Mikrotimer watch. With ingenuity and mechanical precision, they reinvented the mechanical movements of their timepieces. This watch doesn’t have a balance wheel. It doesn’t have a hairspring. It’s all about the flying central chronograph hand. The Bullhead Chronograph looks like it’s sitting on top of a Carrera case. That’s the unique feature in terms of the design of this watch.
3 CONNECTED MODULAR SMARTWATCH - $197,000
Tag Heuer is all about luxury watches. But with smartwatches coming out left, right and centre, even they had to get in on the action. Who’s to say Tag Heuer can’t design a luxury smartwatch? That’s exactly what they’ve done. This Connected Modular Smartwatch has a white gold band and is diamond-plated. Tag Heuer went all out with this one. It’s the most expensive smartwatch ever released, eclipsing the gold Apple Watch Edition, which came out in 2015 and was $17,000.
2 TAG HEUER CONNECTED MODULAR 45 FULL DIAMOND - $200,000 +
Okay, so this watch is similar to the previous version just described. In fact, it’s pretty much identical. But there is one difference. That’s the addition of the flashy adornment of diamonds. This watch is fully decked out in diamonds. It’s deemed to be the most expensive smartwatch ever made. It makes the smartwatch released a year earlier and the Apple gold watch seem like a bargain in comparison. You could buy 12 Apple gold watches for the price of this connected modular.
1 STEVE MCQUEEN’S TAG HEUER MONACO - $799,500
This Tag Heuer Monaco watch is one of the brand’s most iconic designs. McQueen loved this watch so much that he picked it out himself. It was made famous by him wearing it in the film Le Mans. It’s as glamorous, as luxurious as any other watch, as any sports car, which is where Tag Heuer drew inspiration from. Steve McQueen didn’t just get the one watch for the movie. He got five. In 2012, he put one of them up for auction. The vintage Heuer Monaco sold for a staggering $799,500.
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