Not many 20 year-olds are fashion icons. Even fewer are fronting Forbes magazine with "Youngest Self-Made Billionaire" as the title. In 2018, Kylie Jenner stared right down the lens of the magazine's camera. She wore statement, red-soled Christian Louboutin soles and a $1400 double-breasted pantsuit from the edgiest fashion label there is. OFF-WHITE is the exploding fashion brand from the most popular guy around. Yes, we're talking about Louis Vuitton's menswear director, Virgil Abloh. It's like all of Kylie's Christmases came at once with this designer.
"Another day, another designer." That's a pretty accurate summary of Kylie Jenner's wardrobe. If she isn't taking selfies in vintage Chanel dresses, Kylie is sending out props as a proud #WangGang member of the equally hip Alexander Wang. Kylie's walk-in purse closet? Not only is it a who's who of designers, it's worth a staggering $1 million, according to People. Givenchy, Fendi, Gucci, Saint Laurent, Balenciaga. The 2017 Met Gala? Kylie didn't just wear custom-made Versace. She posed with Donatella Versace herself. Things are changing, though – they don't call it Keeping Up With The Kardashians for nothing. Brands that Kylie might have worn in 2017 are getting ghosted like they just don't exist anymore. This isn't just for the millions of us who secretly (or not so secretly) indulge in KUWTK with a big tub of ice-cream. It's for anyone who wants to know what's in and what's out– in Kylie's books. Here are 13 brands that Kylie Jenner is loving in 2018 (plus 13 that seem to have gotten the boot).
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26 DITCHING FOREVER 21 BEFORE SHE TURNS 21
If you trust Forbes (which you generally can), Kylie Jenner will likely be a billionaire by the time she is 21 years old. Just think about that for a second. That's a thousand million. Back in 2015, Kylie was experimenting with a funky array of hair colors, but the reality star wasn't yet the makeup mogul that she is now. Take the brands like Forever 21 that Kylie would switch up alongside her designer items. They're literally nowhere to be seen anymore.
25 SO MUCH TO DISCUSS AT THE 2018 LOUIS VUITTON SHOW
Please. A front row seat at the Louis Vuitton fashion show in Paris? What more can a girl ask for? While you might not see the iconic Louis Vuitton monogram here, don't be fooled. Both Kylie and Kim Kardashian were dressed head-to-toe in Louis Vuitton here – the luxury French designer is one step ahead when it comes to urban streetwear. Kylie loves Louis Vuitton so much, she chose to wear a monogrammed bandana for her Kylie Cosmetics promotional video. Life of Kylie? Life of Vuitton.
24 NEUTROGENA HAS FALLEN OFF THE RADAR
Most celebrities have magazines rocking up at their door with the inevitable question: "What's your beauty must-have?" Before quick-fire answers pointing towards the Kylie Cosmetics range were a reality, Kylie was just another celebrity. In 2015, she was all about the Neutrogena (although given that it was a social media post, Kylie was likely earning something from it). "Guys, this is @kyliejenner and I love beauty. My go-to cleansing towelettes are from Neutrogena," she posted.
Unless they're diamond-encrusted wipes, we'll assume Kylie isn't interested in Neutrogena anymore.
23 SHE IS ALL ABOUT THE GUCCI SNEAKERS
Baby pink is a pretty good choice for a new mom. On July 18th, 2018, Kylie flexed those soon-to-be-billionaire muscles on a shopping trip with boyfriend and baby daddy, Travis Scott. To be fair, Gucci wasn't the only luxury designer working its way into that outfit. That itsy bitsy purse is a $12,000 Hermès Birkin, but it's the footwear that caught our eye. Sneakers have channeled the "ugly" dad look that even Vogue is reporting as "hip." These Gucci Flashtrek sneakers retail for $980.
22 SO LONG, NIKE AIR FORCE 1
If you're going to be a celebrity who dabbles in sneaker trends, you'll need to keep up. As Yeezy Boost 350s and Virgil Abloh's Converse x OFF-WHITE replace "regular people shoes," the trendsetters are stepping out in a fresh pair of kicks every day. This pic was from June 2017. Kylie was wearing Nike Air Force 1 sneakers. In 2018? It's more like Chanel, Gucci, Balenciaga, and Puma– $1 million is what Kylie's Puma contract is worth, according to The Sun.
21 BIG SURPRISE, SHE KIND OF LIKES KYLIE COSMETICS
"Your Uber's outside." Kylie may be rich, but much like her sisters, she's got a sense of humor. If you're not quite following us, that captioned the $1.4 million Ferrari Kylie is posing in. A huge chunk of Kylie's social media posts go towards promoting her incredibly lucrative Kylie Cosmetics line. Filling teenage bathroom shelves one Lip Kit at a time is how Kylie has built herself an empire. After turning $420 million in 2017 sales, Forbes reported the figure to have risen to $900 million. Not surprisingly, Kylie is a big fan of her own brand.
20 TOPSHOP IS SO 2016
Kylie likely hasn't completely closed the door on Topshop– the Kendall & Kylie swimwear line is, after all, retailed by Topshop. As to wearing the affordable brand's clothing? That's become more of a rarity. You're looking at Kylie on November 8, 2016. What she was wearing? A $12 ribbed Topshop cami. The rest? Kylie is being a supportive sister by wearing Khloe Kardashian's Good American jeans. Of course, the accessories are worth over $100,000.
$56,000 Cartier watches and $69,000 Hermès bags? Yes. Affordable stuff? Ditched.
19 2018 IS #YEEZYVIBES
Kylie has spent most of her adult life trying to differentiate herself from her big sister, Kim. They're still the biggest squad in Hollywood, though. It was almost a twin look in June 2018, when Kylie and Kim stepped out in head-to-toe matching Yeezy outfits. The $400 leggings, $120 tees, and $895 sock ankle boots definitely racked up the outfit price, but money kind of isn't an issue when you're set to become a billionaire. These ladies are always there to support Kanye West's Yeezy line.
18 CONVERSE WAS ANOTHER ERA (AS WAS 2014)
Kylie has received her fair share of comments when it comes to her ever-evolving appearance. For all the flack that Kylie has received for receiving the odd enhancement here and there, the beauty mogul has stepped up to the plate. Accuse Kylie of something and she will admit to it, if applicable. That said, 2014 gave us a very different-looking Kylie. Natural appearances aside, it's the wardrobe we're focusing on here. Kylie was wearing Converse sneakers and jackets at this time. Taylor Swift still wears $60 Converse. Kylie? Not so much.
17 STORMI STROLLS GET THE FENDI TREATMENT NOW
Remember when the designer world had one luxury monogram? Yeah. You had Louis Vuitton and that was it. Enter Fendi. The man behind Chanel has brought Italian luxury to the forefront of high fashion, and the Fendi logo is everywhere. It was on Nicki Minaj's album cover, in her lyrics, and all over Kylie's 2018 "Stormi Strolls" post. People reported this custom-made stroller to be worth over $12,000.
"Bentley tints on, Fendi prints on." As Nicki Minaj is showing us, Fendi is the new Louis Vuitton.
16 MANGO ISN'T GETTING MUCH LOVE ANYMORE
They grow up fast, right? Back in 2016, Kylie Jenner was still a teenager. Don't get us wrong, Kylie was always a stylish teen, but times have changed. One by one, the affordable brands have been replaced with custom-made designer looks, and the statement is clear: "This is how soon-to-be-billionaires dress." The Donna Salyers Faux-Fur jacket and $1000 Chloé boots were already channeling all things designer, but the bag wasn't quite there. Kylie is unlikely to be seen with the $36 Mango purse she wore here back in 2016.
15 KYLIE CONTINUES TO ADORE BALENCIAGA
Diamonds aren't a girl's best friend– handbags are. Kylie Jenner might have diamond-encrusted Rolex watches, but she doesn't dedicate entire social media posts to showcasing them. Her $1 million purse collection may well be worth more than it was some months ago, but the trusted favorites have been there for years. Balenciaga is a luxury Spanish brand that has soared in popularity with its itsy bitsy city bags. Hailey Baldwin and Bella Hadid are huge fans. Kylie was here in 2015, and she still is.
14 WE HAVEN'T SEEN MUCH VERSACE FLOATING AROUND LATELY
A celebrity on Kylie's level doesn't just choose any Met Gala dress. Designers are flown out to the celebrity's home for custom fittings, and the competition is stiff. In 2017, Kylie chose Versace for her Met Gala appearance (and posed on the red carpet with Donatella herself). By 2018 though, Kylie had moved onto the #WangGang designer, Alexander Wang. Search it for yourself. Very few results will come up for Kylie Jenner wearing Versace in 2018. Unusual, since Kylie adores Italian luxury.
13 KYLIE SHARES DNA WITH CHANEL
The list of celebrities who love Chanel is literally endless. Sofia Vergara, Ariana Grande, Nicki Minaj, Kate Middleton, and Gigi Hadid are all Chanel fanatics, so it's no surprise that Kylie is likewise embracing the pinnacle of Parisian chic. Chanel flies the flag for timeless French elegance (with a price tag to match). Kylie recently wore a vintage Chanel dress to dinner. Showing us how Chanel can kit you out in athleisurewear here, Kylie's Chanel bodysuit and sneakers did a perfect job of proving just how much she adores Chanel.
12 KYLIE SURE ISN'T WEARING THE OLSEN TWINS' DESIGNS ANYMORE
2018 has brought us a lot of change. Elizabeth Olsen is now way more famous than her younger twin sisters, May-Kate and Ashley. These twins dominated the 2000's era of hobo-chic with muses like Mischa Barton and Lindsay Lohan. But the trend has faded. In 2015, Kylie went shopping with a not-quite-famous Hailey Baldwin. Kylie wore a powder blue knit coat from Elizabeth and James, a brand that we literally need educating on. Turns out, it's the fashion project from Mary-Kate and Ashley. Please, Kylie is way too good for that now.
11 PUMA MAY BE PAYING HER, BUT KYLIE STILL LOVES ADIDAS
Back in 2016, The Daily Mail was making us gasp by telling us that Kylie Jenner's contract with Puma was worth $1 million. Oh, how times have changed. In 2018, CNBC and every other media outlet around released stats showing that Kylie is now the highest-paid social media influencer. Despite being Puma's face, Kylie will still channel her love for Adidas, like she did here in 2018.
In 2018, Kylie became Instagram's most bankable celebrity. She can earn $1 million per sponsored post.
10 IS PRETTY LITTLE THING TOO "NORMIE" NOW?
In May 2017, Kylie shared this Pretty Little Thing dress on Instagram with a #ad and "Loving my @prettylittlething dress" as the caption. There's no saying how much Kylie herself actually loves a particular brand (although she'll happily showcase the ones she adores without a sponsorship). Put it this way. When there's money to be made, the Kardashian-Jenner clan are on it. This was over one year ago, though. Pretty Little Thing will need to cough up $1 million to get Kylie to repeat this pic.
9 KYLIE IS BRINGING TOMMY HILFIGER BACK
Who doesn't love a little comeback? Before Gigi Hadid brought Tommy Hilfiger back into the spotlight, the most this designer was enjoying were luxury yacht trips with Kris Jenner. That might make for power company, but it won't necessarily make you trendy with 20-somethings. Kylie looked relaxed and happy here in 2018, as she hung out her baby daddy and boyfriend, Travis Scott. Kylie didn't need to be dripping in diamonds to look herself. Taking on being a great mom and conquering the business world, Kylie gave Tommy a shoutout.
8 DID RALPH LAUREN GET THE PUSH?
Ralph Lauren is a designer we used to see a lot of– in general. From the preppy, popped collar college kids with money to the celebs wearing their polo shirts on yachts, Ralph Lauren was a brand that represented luxury American style. Now? Not so much. Taking a look through the brands that Kylie has worn in 2018, we're seeing a lot of Alexander Wang, Louis Vuitton, Chanel, OFF-WHITE, and Christian Louboutin heels, but zero results for Ralph Lauren. #YoloNoPolo?
7 ONLY KYLIE WOULD WEAR GIVENCHY SWEATS TO THE GAME
Givenchy is exploding. To be fair, this is a brand that has been featuring in the celeb world since Breakfast at Tiffany. The French luxury designer has been all over the news in 2018 after Meghan Markle wore Givenchy to her wedding. The Givenchy tote has been worn by everyone from Chrissy Teigen to Gigi Hadid, and Kylie is a huge fan. She chose these Givenchy sweats to the Houston Rockets game with Travis Scott.
Meghan Markle may wear custom-made Givency to her wedding. Kylie will wear $1,050 Givenchy sweatpants, though.
6 BYE-BYE, ASOS
If you're wondering why Kylie looks so different here, it's called three years of growing up. By 2015, Kylie was already lunching out at the celeb-popular Urth Cafe, but she definitely wasn't wearing the brands she is wearing today. ASOS? That's where regular people shop. Shoulder robing is an outerwear look that gives a shoulder-pad effect (and helps add on the years). Given that Kylie was still a teenager here, we're not surprised that she chose to wear this ASOS coat like this, but the brand is nowhere to be seen on a 2018 Kylie.
5 A PROUD MEMBER OF ALEXANDER WANG'S #WANGGANG
Alexander Wang may be one of the youngest designers around, but the Taiwanese-American fashion entrepreneur is a rising king. Not only did Kylie wear Alexander Wang to the 2018 Met Gala, she has posted several selfies dressed head-to-toe in Wang's designs. This pic is from an NYC dinner outing. That was shortly followed by a light gray set of leggings with the Alexander Wang logo clearly visible across the waist. The #WangGang is in, and Kylie is a proud member.
4 JUICY COUTURE IS GETTING WATERED DOWN
Remember when Juicy Couture was the only brand to be seen in? If you don't, think back to the 2000s and picture Paris Hilton or Britney Spears. While Juicy Couture is enjoying a slight comeback, it's got light years of road to travel if it wants to catch up with athleisure looks from Vetements, Balenciaga, or Louis Vuitton. Back in 2017, Kylie was wearing Juicy Couture here and there. Aside from one candy pink 2018 post that was advertising her Kylie Cosmetics line, we haven't seen this girl step out in anything Juicy.
3 IF IT HAS AN OFF-WHITE LABEL, KYLIE IS ON IT
Prepare to hear a lot more of the name OFF-WHITE. Although still in its infancy, the ultra-casual, ultra-urban brand from Louis Vuitton's menswear director, Virgil Alboh is big news. His collaboration with Converse has had sneakerheads losing their minds, but the apparel is just as hip. For her Forbes cover, Kylie chose an OFF-WHITE pantsuit, although this 2018 look is channeling a more casual approach. OFF-WHITE sells deconstructed sweater dresses for well over $1200. Kylie wore Champion x OFF-WHITE sweats here (with a little Travis Scott collaborating).
2 KOOKAI WILL NEED TO FIND ANOTHER CELEBRITY
Kookai is just one of those affordable stores that most girls would happily empty in one go. Whether it's a party dress or a simple tank, the brand can be relied on for offering a good look at a reasonable price. The last time we saw Kylie wear Kookai was here, in January 2017. Kylie wasn't promoting the brand, though. She was telling her Instagram followers how excited she was to tune into Revenge Body With Khloe Kardashian. It's more Yeezy than Kookai, now.
1 $22,000 HERMÈS BAGS ARE STILL GOOD IN KYLIE'S BOOKS
Hermès is the luxury French designer that will forever represent unattainable chic and upscale elegance. Those iconic orange boxes are beautiful enough, but it's the bags themselves that make us giddy. A Hermès Birkin retails for a starting price of $12,000, but this can rise to up to $200,000. Kylie owns many, although in this pic, she chose a lower-priced one for roughly $22,000.
Whatever you do, don't tell Kylie that her older sister, Khloe Kardashian has a crocodile skin model worth $185,000.
26 looks, but only half have made the cut. For anyone you know who adores fashion or can't stop talking about Kylie Jenner, hit share on Facebook. If you spotted a brand your BFF needs to start (or stop) wearing, make sure they see this.
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