“I'm a model, you know what I mean, and I do my little turn on the catwalk...” Forget everything you knew about conventional runways and think big. Designers have long understood that a fashion presentation is not all about the clothes. It is, above all, a show, the fusion between creativity and art. In a world where trends change at the speed of light, fashion can become hard to decipher. That's when the décor and storyline behind the catwalk come in to cast light on the whimsical creations on the stage, turning the runway into theatrical performances in itself.
Haute couture is a synonym for visionary and eccentric creations, sophisticated fabrics and meticulous craftsmanship. Nowadays, runways are more crowded than ever, as fashion designers compete in extravagant collections. Eccentricity is the word of the day, and high-end fashion goes hand in hand with out-of-the-box catwalks.
Fashion is not the only one changing. Runways do, too. Traditional presentations are simply not worth while anymore. Why not change the entire décor and put on an over-the-top conceptual show. From Chanel to Alexander McQueen, Fendi, and the world's wackiest designers, come along with me on a journey through the world's craziest luxury catwalks.
10 The Longest Catwalk
9 Science Lab Turned Catwalk
8 Catwalk in Venice at Sunset
7 Sand Dunes Catwalk
6 Hamster Spinning Wheels Catwalk
5 Runway in a Supermarket
4 Iceberg on the Catwalk
3 The Most Terrifying Catwalk
2 The Darkest Catwalk
1 Catwalk on the Great Wall of China
When it comes to extreme locations, the Fendi fashion house certainly holds the upper hand. No less than 88 models strolled down like genuine soldiers down the world's biggest and most famous fortress. You guessed it, Fendi's Spring/Summer 2008 collection was presented on the Great Wall of China, which was transformed for one night only into a 1,500 miles long catwalk. Dressed in bright and semi-opaque dresses, the models showcased elegant outfits with classic cuts, delighting the public, reading femininity allover. The presentation ended with a gorgeous black night gown, inspired by traditional Chinese outfits, as the audience was being entertained by an acrobatic performance. The dramatic backdrop was the idea of none other than iconic designer Karl Lagerfeld's. It took one whole year to put all the pieces together, and cost a staggering $10 million to stage in 2007. Silvia Fendi herself declared that they achieved the impossible and were living the dream. What next? Perhaps a runway on the moon?
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