YouTube's very own video has become the most disliked video on their platform... ever. The company releases Rewind videos at the end of every year to detail the past 12 months of YouTube culture. But Rewind 2018 has proven to be an unmitigated failure.
The video, released on December 6, has garnered over 11 million dislikes to date, surpassing Justin Bieber's 2010 song Baby as the most disliked video in YouTube's history.
Bieber's hit - if we can still call it that - took around eight years to accrue its nearly 10 million dislikes, YouTube Rewind 2018 only took eight days to hit 11 million. And what's more, only 2.2 million likes came through, which is still quite a lot, yet not so much relatively.
Viewers seem to have taken issue with what they perceive to be a difference between the platform's true creator culture and the idea that YouTube is trying to sell.
This has to go down as some type of record, though, but it only serves to remind that the wider community should come first, even when you're trying to attract advertisers.
Rewind 2018 was so bad, it has prompted other YouTubers to work on their own versions which they consider to be more authentic.
“I think the problem with YouTube Rewind, at least how I see it, is pretty simple actually,” Marques Brownlee, one of the creators who starred in Rewind 2018, said in a video. “YouTubers and creators and audiences see it as one thing and, YouTube, who’s in charge of making it, sees it as something completely different.”
“Dethroning ‘Baby’ in dislikes wasn’t exactly our goal,” a YouTube representative told The Verge in a statement.
“Honest feedback can suck, but we are listening and we appreciate how much people care. Trying to capture the magic of YouTube in one single video is like trying to capture lightning in a bottle. We also learned that creating content can be really hard and this underscores our respect and admiration for YouTube creators doing it every day. Keep the feedback coming and maybe we’ll release a top 10 list of ‘Rewind dislike’ reaction videos.”
That is quite an admission, and it does seem like the lesson has been learned. But maybe YouTube should have left it to the pros?