YouTube has long been the popular go-to destination for DIY, how-to and educational videos, and now a brand new program will allow for even more useful content so viewers can truly learn as much as they can from the video sharing website.
The Google-owned company recently released a statement announcing the new initiative which will invest $20 million into a program called Learning Fund to go towards creating more educational content for the site. Existing creators like Hank and John Green, who frequently post videos under a series called Crash Course, have already received additional funding for their projects, and now more independent channels will be given unspecified chunks of funding for their content as well.
Pitched by YouTube CEO Susan Wojcicki, the new program is expected to produce "high-quality learning content," according to the statement. It will be an expansion of an initiative called YouTube Learning that was launched in July, also by Wojcicki, aimed at offering more support to those creators who help shape the minds of viewers and provide education-focused content.
The post refers to these creators as EduTubers and explains this is an emerging community, with new channels like Socratica and Linda Raynier both receiving funding from the initiative. If anyone other creators are interested in applying to the Learning Fund, they can do so through the blog post.
Some brand new YouTube originals will also be introduced to the website with a focus on learning, including a series in partnership with Vox Entertainment and Mind Field: Season 3, which is produced by Vsauce creator Michael Stevens.
While YouTube certainly is a wealth of information, some of it can actually be misinformation that spreads conspiracy theories and rumors without factual evidence to back up the claims made. In a separate post, Wojcicki revealed the website has a monthly traffic rate of about 1.9 billion users, and that number is only continuing to grow. With so many people indulging in its content, one would hope YouTube has also put forth initiatives to filter out the hoaxes in addition to producing more educational content for its incredible viewership.
In spite of any qualms about existing misinformation, this new initiative certainly seems like a step in the right direction towards helping shape minds and teach content that may not be so readily available to people anywhere else. From learning to cook the perfect macaron to better understanding Shakespeare's Othello, it's more than likely that YouTube has a video to help encourage some kind of learning experience.
"We may not all become scientists or professional chefs by learning through videos, but we can promise that anyone who wants to learn and teach will have even greater opportunities to do so on Youtube," the statement explains.
More announcements pertaining to this initiative are expected to follow in the upcoming months and years.
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