Paul Rudd is not the first celebrity to invest in businesses that are not related to Hollywood. Robert DeNiro has a restaurant in New York, George Clooney used to have a successful tequila brand, and Paul Rudd used his money to buy a candy shop. However, Rudd was not aiming
to make much money with it, and his decision to buy the shop was for a very noble cause.
Samuel's Sweet Shop owner died in 2014, and one of his employees, John Traver, was devastated. Paul Rudd and the also actor Dean Morgan bought the shop. The idea was just to keep Samuel's Sweet Shop open and keep the long-time employee hired.