An Instagram post featuring nothing more than a stock photo of a single egg has managed to garner over 40 million likes on the social media site, effectively beating out Kylie Jenner for the most-liked post.
As reported by The Verge, the brown speckled egg was posted on the Instagram account @world_record_egg earlier this month with the caption, "Let's set a world record together and get the most liked post on Instagram." The caption also revealed the poster's intent was to beat the previous record holder, Keeping Up With The Kardashians star Kylie Jenner, who earned the title with 18 million likes on a photo of her newborn daughter Stormi's hand she had posted last year.
On Jan. 13, 2019, after having been posted just less than 10 days, the egg picture officially surpassed Jenner's record and has only continued to grow. The post from the so-called 'Egg Gang' currently has just over 41 million likes.
Jenner remained fairly quiet while the egg post continued to grow in popularity on the social media site, but finally broke that silence once the picture broke her record and stole her title. Taking to Instagram, Jenner shared a meme of an old video in which she cracks an egg onto hot pavement and attempts to cook it, accompanied by the title, "Kylie when she sees the world record egg account."
"Take that little egg," she quipped in the caption on the video.
To celebrate their victory, the poster behind the egg photo posted a message to their Instagram story thanking all their supporters.
"This is madness," the message read. "What a time to be alive. Thank you so much for all your support and messages."
The message also added, "It doesn't end here though, we're only just getting started," along with the hashtag #EggGang.
Quite inexplicably, the Instagram page has accumulated over 5 million followers after posting only one photo. While the person behind the page remains anonymous, they did grant Independent an interview in which they used the pseudonym Eugene the Egg and revealed they are from London, England.
"I wish I could tell you how I managed to get the egg photo to go viral but I'm still working that out myself," the account holder told Independent. "It's been a whirlwind week and I've just been running with it."
When asked the purpose behind the peculiar post, Eugene the Egg admitted it was a simple query, though also perhaps a slight anti-celebrity revolt, that led him to pursue the viral picture.
"I thought it would be an interesting experiment to try and beat the record with something as basic as possible," they said. "Which led to me deciding on the egg. I guess it's also a comment on celebrity culture and how fragile and easily cracked it is - pun intended."
"But really," they added, "I just thought it would be funny if something as simple as an egg could take the crown."