Who can resist a cute pet? The pet industry is evaluated on over $75 billion, and the strength of social media also affects this niche. Several pet influencers have Instagram pages with millions of followers. Behind the adorable pictures, the numbers are also impressive, and those animals are making millions of dollars. Dogs, cats, raccoons, pigs, they all have the chance to become wealthy if they have the perfect feed on Instagram.
You would be surprised to know that some pet influencers are making more money than you. Thanks to social media, those cute animals built a powerful brand, with endorsement contracts and also several products with their image. Some of them are still famous even after their death.
10 Grumpy cat
The Grumpy Cat is one of the first pet influencers we saw. There are countless memes with her, and the pet has 2.5 million followers on her social media. Her owner, Tabatha Bundesen, founded the company Grumpy Cat Limited that is worth $100,000,000, according to the Business Insider. More than most of us will ever make.
Bundesen used to work as a waitress, but she quit her job and focus on the career of her cat. Sadly, Grumpy Cat died this year, but Bundsen still updates her Instagram account daily.
9 Doug the Pug
Doug the Pug is an internet sensation. His account has 3.8 million followers, and he is very active on social media. His Instagram account is full of pictures of Doug wearing costumes, which made him famous.
The human behind the account is Leslie Mosier, a graphic designer who quit her job to manage her pet account. Besides sponsoring posts, the followers can also buy coloring books, mugs, shirts, and the list goes on. Although it is unclear how much Doug makes, it was enough Leslie buy a new gorgeous house.
8 Crusoe The Dachshund
Crusoe, the Celebrity Dachshund, has over 700,000 followers on his Instagram. It is unclear how much money he makes, but it is enough to hire a pet manager. He is responsible for managing Crusoe's account and also negotiating contracts.
Crusoe is an avid traveler and shares his adventures online and seems to have a better life than most of us. He also has a book, Crusoe, the Celebrity Dachshund: Adventures of the Wiener Dog Extraordinaire, that is a best-seller on Amazon. Crusoe is probably paying the bills at home.
Choupette is not only a celebrity on Instagram, but she is also a star among high-profile names in the fashion industry. The cat belonged to Karl Lagerfeld, the creative mind behind brands like Chanel and Fendi. Choupette has nearly 300,000 followers on her social account.
The German designer loved his pet so much that he wanted to be sure Choupette would be ok after he died. The cat received a $3,000,000 inheritance. While alive, Lagerfeld used to share several pictures of her and also created a whole action inspired by Choupette.
6 Mr. Burns (a.k.a. Tuna)
His name is Mr. Burns, but you might know him as Tuna. The dog has over 3 million followers on Instagram and is also the inspiration for countless memes.
Courtney Dasher started posting pictures of his dog on her page, but she realized he became a meme. She decided to create Tuna's account, and it was a success. Dasher kept her daily job, but started selling Tuna's T-shirts and mugs. She decided to make it a full-time thing when she was invited to tour in several cities with her dog. Now he is the main income of the family.
5 Jimmy Choo
When Rafael Mantesso turned 30, his wife left him. He just had an apartment and his dog Jimmy Choo, named after his ex's favorite shoe brand. To deal with the sadness, he started to post pictures of his dog, combined with some artwork. In 2016, Ashton Kutcher posted one of his photos, and everything changed. Jimmy Choo got thousands of new followers and is the most followed pet in Brazil, his home country.
He also endorsed important brands like Porsche and Vivara. Mantesso also released a book with the best pictures of his dog.
4 Pumpkin The Raccoon
Internet pet influencers are not limited to cats and dogs. Pumpkin as an internet phenomenon with nearly $1.5 million followers and is undoubtedly the most famous raccoon in the world.
Pumpkin was rescued when he was just one month and was adopted by a family in the Bahamas, where is allowed to have a raccoon as a pet. Pumpkin shares the house with two other dogs, and they get along very well. Of course, the family released several products with his image and also a book, Pumpkin: The Raccoon Who Thought She Was a Dog.
3 Hamlet The Pig
It is hard to resist Hamlet the Pig's charm. His account on Instagram has over 300,000 followers who love the pictures of Hamlet enjoy life in California, wearing funny clothes, and even driving around.
The person responsible for it is Melanie Rodriguez, who wanted a pet that could help her to deal with epilepsy. Her husband was allergic to cats and dogs, so they decided to adopt a mini pig. Gomez created an account to share Hamlet's pictures, and it became a sensation. Now the little pig has an online shop where fans can buy clothes and cards.
Juniper is the happiest fox in the world. At least is what says her Instagram account and the title of her book, that is available on amazon. The animal is another internet sensation and has nearly 3 million followers.
A family adopted in Florida Juniper and she is a domestic breed, unable to survive in the forest. Later she received the company of a second fox, Fig, that also often appears on her account. Their owners created a website for them where fans can buy products with their images.
Nala is a gorgeous cat with over 4 million followers and is by far the most famous cat on Instagram. It is hard to resist her charm and adorable pictures. But it was not always easy for her.
The famous pet was abandoned by her first owner when she was a baby, but she was adopted by Varisiri Mathachittiphan, who is responsible for her account. Her fame called the attention of some brands, and Nala is the face of premium pet food, Love, Nala, that has three different flavors.