A basic staple for Valentine gift-givers may not be available in stores this year according to its manufacturer.
For those shy sweethearts who typically rely on sugared text-adorned treats to tell their loved ones how they feel, things might be a bit awkward this Valentine's Day because Spangler Candy Company, the makers of classic conversation hearts Sweethearts, previously made by NECCO Wafer, have announced that the iconic candy won't be back on shelves until 2020.
Those cute little candy hearts with short but sweet messages like "Be Mine" and "Kiss Me" will be in short supply this year (if they are available at all) due to the original Sweethearts maker, NECCO Wafer candy company closing its factory doors in 2018 after the company went out of business. Spangler Candy Company, maker of Circus peanuts and Dum Dum lollipops, purchased the NECCO Wafer company last year.
These candies, which have been around for generations, have changed and adapted with the times. We've seen the classic messages evolve to include "Fax Me" in the 90's and "Tweet Me" just a few years ago.
According to Today, Spangler's recent press release wants us to rest assure that conversation hearts will be back in 2020 just in time for Valentine's Day after a relaunch. This means that any chatty candy you may be lucky enough to get your hands on this year will be candy that was produced prior to the original candy factory closing which was in July of last year.
It's a bit of wonder that the NECCO Wafer candy company went under in the first place when you consider that 8 billion packages of the talkative treats were produced annually. If serving slightly stale candy just won't do for your boo this year, there are plenty of alternatives made by competing brands that would be happy to take your money. Brach's Conversation Hearts, Wonka's SweeTarts Hearts, Cupid Messages M&M's and Jelly Belly's Conversation Beans will be at a store near you this year like always.
But if you're the kind who only has eyes for the real deal like classic Sweethearts which have been around since 1860, just remember that absence makes the heart grow fonder. Happy Valentine's Day!