It's 2019 now and for many of us, the start of a new year also means the start of a resolution to become healthier. While this usually means giving up on eating at some of our favorite restaurants, Chipotle Mexican Grill has recently introduced a brand new menu selection which will include healthier options to accommodate potential customers' trendy diet plans.
According to Fortune, this new menu—which restaurants began offering on January 2— includes four new "Lifestyle Bowls" which will allow consumers to enjoy that great Chipotle taste while still remaining true to their Paleo, Keto, or Whole 30 diet regulations.
"Now more than ever, Americans are embracing new and varied approaches to healthy living and wellness," Chris Brandt, chief marketing officer at Chipotle, said in a press release. "We've watched guests custom create lifestyle-specific bowls when ordering in our restaurants, so it made sense to offer delicious options via our online channels that help people easily order bowls with real ingredients that fit their wellness goals."
The statement from Chipotle goes on to explain that such experts as Whole30 co-founder Melissa Hartwig Urban teamed up with the company to create these Lifestyle Bowls so they fit various diet regimens.
"We are always looking for ways to make the Whole30 easier and more accessible, and travel has always been a pain point," Hartwig Urban said in the statement. "It's not always easy to find compliant options on the road, so I was thrilled to work with Chipotle to create a tasty, satisfying salad bowl that meets our program guidelines."
This new collection of Lifestyle Bowls includes such menu options as a Paleo Salad Bowl, a Keto Salad Bowl, a Whole30 Salad Bowl, and a Double Protein Bowl. The dishes are available through the Chipotle mobile app and website for in-restaurant pickup or delivery, but can also be ordered in-store so walk-in eaters can enjoy the healthier alternatives, as well.
These new bowls contain the following ingredients:
- Whole30 Salad Bowl: Romaine lettuce, carnitas, fajita veggies, tomato salsa, and guacamole
- Paleo Salad Bowl: Romaine lettuce, barbacoa, fajita veggies, green salsa, and guacamole
- Keto Salad Bowl: Romaine lettuce, carnitas, red salsa, cheese, and guacamole
- Double Protein Bowl: White rice, black beans, chicken (full portion, steak (full portion), red salsa, romaine lettuce, and sour cream
Since Brian Niccol has taken over as CEO of Chipotle, the company has made serious efforts to reinvent itself, particularly following a number of foodborne illness-related cases in its restaurants in the past. According to CNN, the most serious of these cases was an E. coli outbreak that occurred in 2015 and saw 60 customers fall ill in 14 states across America.
Niccol, who is the former head of Taco Bell, has continued to make a number of changes to Chipotle since taking over and is responsible for seeing its stock skyrocket 40 percent in 2018. In addition to introducing the Lifestyle Bowls, Niccol has also offered other new items, like milkshakes, as well as launch a brand new advertising campaign to attract more customers.