Kim Kardashian may be the queen of celeb land, but she needs to watch her back. The rise of all things Kardashian has made each member of this powerful clan rich beyond belief, but one little duckling is worming her way up to the top. Kylie Jenner may be the youngest member of the family, but despite being only 20, she's set to overtake Kim—big time. Her Kylie Cosmetics line is said to have turned approximately $420 million in 2017 sales, and it's predicted that she will become the first Kardashian billionaire.
Sisterly love is great, and we see plenty of it on their TV show, Keeping Up With The Kardashians. But behind the love, there's a competition, and it's cut-throat. In January 2018, Kylie rocked the internet with the surprise announcement of her baby girl, Stormi Webster. With over 17 million Instagram likes, the newborn snap was the most-liked post in history. Much like her big sister, Kim, Kylie has apps, video games, clothing, and beauty lines. She's also raking in the cash from endorsements— including a reported $1 million for her Puma contract. Her relationship with baby daddy, Travis Scott, may be questionable, but her big bucks aren't. As Kim continues to conquer, Kylie is busy invading. Dethroning Kim is her ultimate goal, and she's doing it one lip kit at a time. Here are 15 sneaky ways Kylie is elbowing her big sister out the way.
15 KIM WANTS MILLIONS, KYLIE IS SET FOR BILLIONS
Remember the good, old days? Stars would find fame and fortune, hope to reach a net worth of $20 million, and enjoy a nice life living in a California pad. $20 million is a figure the Kardashians can earn in six months. Despite the fact that they are both raking in a fortune, Kim and Kylie have different agendas. Alongside her sponsored social media posts (which can earn her $500,000 a pop), Kim has her KKW beauty line, clothing, kids, fragrance, and Kimojis to her name.
Kylie may have a similar deal with the Kendall+Kylie clothing line and app, but her Kylie Cosmetics line has made way more money than Kim could ever dream of— turning nearly half a billion dollars in sales in just one year, that's an income that's topped off by real estate profits, public appearances, and more. Kylie is predicted to be a billionaire by the time she turns 30. For the 37-year-old Kim, that's just no match.
14 MOVE OVER KIM, I'M THE NEW MOM IN TOWN
The Kardashian baby frenzy has officially turned into mania. As Khloe Kardashian is due any day now, 2018 has already given us a fair few Kardashian babies. Earlier this year, Kim and her husband, Kanye West, welcomed their third child, Chicago into the world. Kim's previous pregnancy troubles meant she had to use a surrogate, and the hush-hush details were pretty big news. But something way bigger was at play. After a suspect disappearance from her social media, Kylie pulled her own baby momma story, and the birth of Stormi Webster was all we could talk about. Kylie may be judged for having kids young, but she's gotten way more attention with her baby than Kim has. Although she took to Instagram to explain having hidden her pregnancy from the world, she's made it very clear that she is "the new mom in town." Baby Chicago? Baby who?
13 SHE'S GOT EVERY TEENAGER HOOKED ON HER PRODUCTS
Kylie may just have left her own teen years, but she knows what being a teenager is like. More importantly, she knows that teens want. Her range of Kylie Lip Kits, Kylighters, and Kyshadows retail for $29 to $62, and they're the number one most-wanted item by every teenage girl in America. This young entrepreneur also knows what she's doing. Carefully-crafted advertising campaigns and her pop-up stores are conquering the world and no-one seems to care about the price.
Moms are forking out $360 for Kylie's makeup brushes, and they're putting every pharmacy out of business. Teenagers at Kylie's pop-up stores camp out overnight just to get a glimpse of the star, and Kylie is earning more per second than most of us earn in a year. Of course, she's willing to loop us in on the profits, like showing us her $400,000 closets (and that's just purses).
12 HER INSTAGRAM FOLLOWING WILL SOON OVERTAKE KIM'S
Instagram wars are a big deal. While most of us agonize over getting a few new followers, the Kardashians can gain 100,000 new ones overnight. Kim may have around 109 million of us worshipping her selfie by selfie, but Kylie isn't far behind. With over 106 million followers, she's set to overtake Kim within a matter of months. Kylie carefully uses her Instagram to promote both herself and her Kylie Cosmetics line, and that account alone has nearly 16 million followers.
If she isn't showcasing her latest Louis Vuitton or Givenchy bags, Kylie is wowing us with custom-made Versace gowns, Met Gala appearances, plus #nomakeup shots. Naturally, she also balances that out with more down-to-earth shots, which big sis, Kim also tries. Here's the difference, though. Kim's daily follow growth is nothing near Kylie's, and you only have to look at the likes for evidence. Instagram is a huge way to define your celeb status. Kylie is set to dominate it.
11 SHE TRIED TO TRADEMARK HER OWN NAME
Yup, Kylie will stop at nothing. In 2015, Kylie tried to trademark her own first name, which would prevent anyone else using it for business purposes. This didn't go down too well with the singer, Kylie Minogue, who blocked the move successfully. Saying "Hello... My name is KYLIE" on Twitter, the singer took a stab at her rival, pointing out that the 65 million records that she's sold mean she's been around before Kylie Jenner was even born. Kylie didn't have much choice in the matter, although she's reportedly trademarked the terms "Kylie truck" and "Kylie Jenner truck." If you're wondering why it's because her little collections of glosses and liners travel around in trucks bearing the Kylie Cosmetics logo. Cars and makeup— yep, that pretty much sums Kylie Jenner up.
10 SHE MADE SURE DONATELLA VERSACE PICKED HER OVER KIM
Being dressed by fashion icons is a huge deal in celeb land. Custom-made gowns at award ceremonies mean the world's top designers are flown out just for fittings, and who's wearing what can make frontpage news. In 2017, Kylie made her Met Gala appearance in New York. While she attends plenty of red carpet events, this one made waves as a blonde Kylie was papped in a glittering Versace gown. Donatella Versace worked on the dress herself, and it's reported she chose Kylie as her muse over Kim. Despite their age difference, the two moguls posed side-by-side, and for Kylie, it was the ultimate glory. You'll see other celebs in Versace, like Angelina Jolie, but few are hand-picked by the designer, let alone photographed standing next to her. Kim also attended the event, but her plain, white gown was nothing compared to Kylie's showpiece.
9 KYLIE OWNS FOUR MANSIONS, BUT KIM HAS JUST THE ONE
When you're a celebrity, you get to enjoy plenty of nice things, and a healthy property portfolio is just part of it. Buying and selling marbled mansions is less talked-about, but the profits these stars make on each sale is staggering. In 2014, Kim and Kanye dropped $20 million on their Bel Air mansion (and it's reported the gold-plated toilet seats alone cost $750,000). Kim has just the one home. Meanwhile, Kylie already has four Hidden Hills homes to her name, with a rumored fifth on the way.
Kylie spent $6 million for the four car-garage pad that was her starter home, but by her third mansion, she was already spending $12 million. Remember though, these ladies buy and sell like there's no tomorrow, and they can make over $1 million in profits. Kylie's homes have island kitchens, fountain courtyards, and dope pools. Kim's mansion may be huge, but Kylie is winning the real estate battle.
8 KYLIE IS TARGETING A YOUNGER AUDIENCE
You might think nothing of it, but a huge part of Kylie's power lies in her audience being so young. Kim may have moms in their 30s buying her contouring palettes, but these women have other things to spend their money on. They might have mortgages, kids, plus regular expenses. Kylie's fans can be as young as 11. Teens are on their way up, super impressionable, and they'll do anything to look cool. If that means dropping $100 on three lipsticks, they'll do it, and savvy Kylie knows it. She's targeting an age group that's exploding, and that makes Kim's older audience a bit pathetic in comparison. Kylie also works with sister, Kendall Jenner, and together, they own the teen fashion empire, which is just one more sign that Kylie's takeover is happening.
7 KYLIE'S ENDORSEMENT GRIP IS WAY MORE POWERFUL
Those sponsored Instagram posts you see from the Kardashians— did you know that they can make up to half a million dollars per post from them? Alongside sisters, Khloe, Kourtney, and Kendall, both Kim and Kylie are raking in more per day than most of us earn in a lifetime. Sprinkled amid their cute selfies or Lamborghinis, these sisters can earn up to $500,000 per post, and the man responsible for their deals has personally said that $250,000 is the minimum they'll accept for putting their face to a brand.
Between them, Kim and Kylie represent Fit Tea, SugarBearHair vitamins, pregnancy tablets, plus their controversial waist trainers, but companies are increasingly picking Kylie over Kim. Kylie's contract with sports giant, Puma is said to be worth $1 million. All Kim has are selfie sticks and the odd reminder which private jet she chooses.
6 AS ARE HER CARS
You're not a real Kardashian without a full fleet of vehicles— everyone knows that. When you're Kylie Jenner, that means flaunting your $1.4 million Ferrari alongside your $400,000 Lamborghini Aventador. Of course, that's on top of her Mercedes-Benz SUV, Range Rover, Rolls-Royce Ghost, plus, quite a few others. Kim has her own collection, which she's frequently papped getting in or out of, but it's nothing compared to what Kylie has.
Sure, Kim has a Bentley, but she doesn't get a new vehicle every month. It's only been a few days since Kylie "picked up" her new Ferrari, but given her fondness for fast cars, we're predicting she'll add a few more before the year is over. Sports cars don't come with car seats (which had fans questioning Kylie's parenting skills), but they do come with an attitude. Kylie is making a statement, and she doesn't care what Kim thinks.
5 KYLIE IS THE ONLY KARDASHIAN WITH HER OWN REALITY SHOW
Having your own reality show is a great way to define your celeb status, and Keeping Up With The Kardashians is one of the most famous ones on the planet. Fourteen seasons in, the family recently secured a $150 million extension to keep it airing, but we don't see a Keeping Up With Kim coming to our televisions anytime soon. In fact, the only sister with her own show is Kylie. Life Of Kylie premiered in 2017. Although watching young Kylie feel bad because "we never take the Lambo out" left fans pretty alienated, the show has a decent fan-base. Most importantly, it's the only family spin-off that hasn't been canceled. Kocktails With Khloe didn't last, and nor have Kim And Kourtney Take New York (and the Hamptons, and er, Miami). Life Of Kylie is "me me me" and the fact that cable network, E! picked her, says a lot.
4 SHE COPIES KIM (AND DOES IT BETTER)
Kim and Kylie may own being individuals, but this is one little sister who's not scared of playing copycat. You could technically call this "inspiration," but let's face it, Kylie is copying Kim and she's doing an amazing job. If Kim pairs light denim with white tanks, Kylie will do the same. In 2016, they both stepped out in NYC wearing black outfits with long red coats. Kylie copies Kim's bathroom selfies, Balmain dresses, and she even reportedly stole Kim's home Christmas decorations, leaving the big sister pretty mad. Although the Kylie Cosmetics line came out before KKW Beauty, Kylie has added a lot of products that are similar to Kim's, and she doesn't care. Kylie's looks may be based on her big sister, but they're propelling her into the limelight. Better think of something new, Kim! Oh wait, Kylie will just copy it.
3 KYLIE HAS YOUTH ON HER SIDE
If there is anything that celebs fear, it's getting older. Although Jennifer Aniston is proving that turning 50 means nothing in Hollywood, age is still a curse in that world, and no-one is immune. Kim may have tools and tactics to look young, but she's 37. With youth very much on her side, Kylie (who just turned 20) has her career ahead of her. Sure, Kim will likely continue looking fantastic into her 40's, but she's at the plateau stage. Kylie has 17 years of leverage on her big sister, and she's ready to cash in on every second. With predictions that she'll be a billionaire by the time she's 30, Kim is nowhere near that radar, so she'd better watch out.
2 SHE'S WAY MORE AGGRESSIVE THAN KIM
Building an empire requires a boss attitude and a whole lot of aggression. The business world has no room for weaklings, and everyone from Victoria Beckham to Beyonce is living proof. If you want to make it big, you need to be an animal. Kim and Kylie both project a friendly, approachable image. Behind the facade though, there's a whole lot of heated business meetings, and who makes the most money depends on who is most aggressive. Kylie has already shown us that she's got an iron will. She's determined, outspoken, driven, and way more money-centric than Kim. This 20-year-old may look cute a button in her #nomakeup snaps, but there's a business machine behind it and it's got a full tank of gas.
1 KIM MAY BE THE QUEEN, BUT KYLIE IS "THE KING"
You've got to have a pretty huge ego to stick the word "King" before your name. Kim may be the queen bee, but she's up against something much bigger. Kylie fans are already familiar with the term "King Kylie," and you can see it on her hashtags, hoodies, plus, the promotional picture for her Kylie Cosmetics line. Kylie plans to be the king of everything, and she doesn't care if this means Kim has to settle for the number two spot. Kings are generally richer than queens, way more powerful, and their names stick in history. Becoming a billionaire "Kylie style" definitely would make history.
Whether you're team Kim or team Kylie, you likely have an opinion on this by now. Let us know, let your friends know, and get the word out. Kylie is pulling a sneaky one and it's time everyone knows.