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Uber To Reward Highly-Rated Drivers With New Program

Uber has launched a new program that will see high-performing drivers earn rewards for good service.

Being a full-time Uber driver could be a challenge where finance is concerned and a recent study from Ridester revealed that the average hourly wage isn't even $15. All things considered, that could be a bit discouraging. However, Uber has started up a reward program called Uber Pro to recognize committed drivers for good service, as well as to motivate them to do even better.

Uber Pro kicked off their pilot program in Seattle, Chicago, Orlando, Denver, New Orleans, Tampa and New Jersey. They hope to expand across the United States and internationally, but that is contingent on how things work out in the aforementioned locations.

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Drivers will be able to unlock rewards if they have at least a 4.85 rating and a cancellation rate under 4 percent. Points will be earned every three months per trip and points garnered during that period can unlock levels and rewards for the following three months.

There are four status levels - partner, gold, platinum and diamond - and the rewards will match the status.

Uber isn't looking to "gamify" ride-share driving. Instead, they're seeking to improve earnings for drivers and help them achieve personal goals off the road. Rewards include cash back at gas stations, 25 percent off car maintenance fees, mobile phone service and free rides from other Uber operators. Diamond-level drivers will also get free dent repair.

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The program could also score big as it will see to it that interested drivers get free tuition at Arizona State University Online. That will be reserved for platinum and diamond drivers, however.

The company claims to appreciate that many drivers are keen on opening their own business, improving English and communication skills, and furthering their education. Free tuition credits can also be transferred to a spouse, domestic partner, child, sibling, parent, legal guardian or dependent.

"We hope to provide a model of how business and academia can leverage knowledge, technology, and scale to help more people gain the skills they need to advance in their lives, serve their families and communities, and contribute to the betterment of society," Uber CEO Dara Khosrowshahi and ASU president Michael Crow wrote in an op-ed for the Arizona Republic.

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Drivers who qualified for Uber Pro based on their ratings and history over the last three months will be pulled into the rewards program.

Uber have been making huge strides over the past year or so and this latest venture is a very positive one that could really improve the lives of drivers and attract new operators for the company.

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