Twitter has revealed that it will stop reporting the number of monthly active users on the social media site following a sharp drop off in the number last quarter.
Like fashion and music, social media goes in trends. It's hard to believe now, but there was a time a while ago when Facebook, Instagram, and Twitter were not our go-to social media sites. Hands up who remembers MySpace? As established as the three social media leaders currently are, you'd have to think that eventually, they will be replaced too.
Twitter will celebrate its 13th birthday this year, but the social media platform's quarterly results were worrying ones for the site. So worrying, in fact, that after the first quarter of this year, Twitter will no longer be publishing the figure that has clearly worried it the most. Its monthly user base.
Twitter reported having 321 million active users during the final quarter of 2018. Not a number to be sniffed at. However, it is if you look at the figure from the same period during 2017, 330 million. A drop of nine million users in the space of just 12 months. Not good. Off the back of that unsettling statistic, Twitter will be replacing it with monetizable daily active users going forward, reports Fox News.
If you ask Twitter though, there is nothing to worry about. The company had a handful of reasons as to why its monthly active user count dropped off so sharply. It has been sending out fewer emails, moved away from its SMS service, and is also trying to focus more on the "health" of conversations taking place on its platform. The good news on that front is abuse reports from users who interacted with their harassers has dropped 16% since last year.
Outside of the monthly active user count, which we will presumably not have to worry about any longer, other areas of Twitter are looking a lot healthier. The site's daily user base count is up 9% versus the same period last year. It also posted earnings of $255 million during the final quarter of 2018. That's up from just $91 million during the same period in 2017.