A new streaming service called Zest is set to launch this week where subscribers will be able to buy shares in TV shows and movies.
The last decade has seen a significant change in how most of the world consume movies and TV shows. When streaming leader Netflix first started life, the company would send you DVDs to watch which you would then have to send back. A positively archaic system now that was effectively a Blockbuster delivery service.
Nowadays not only is that system almost laughable, but the very concept of watching a movie on a disc has almost become obsolete. DVDs and Blu-Rays are still sold, but who is still buying them? Almost any movie or TV show you could possibly hope to watch is now available on one or more streaming services. You might have to do a little searching to find it but chances are, it's there.
There are a couple of companies that have a stranglehold on the movie streaming business. The likes of Netflix and Amazon. You'd have to be pretty brave to step up to the plate and challenge them. However, UK startup Bombay Sour is doing exactly that with its brand new mobile streaming service, Zest, as reported by The Telegraph. Any newcomer has to bring something new to the table, and Zest does exactly that.
Bombay Sour has described its risky new venture as a "crowdfunded Netflix." That's because its subscribers will be able to invest and buy shares in shows based on its premise and pilot. Like the look of a show and think it's going to be the next big thing? Buy some shares in it and wait to see what happens. Before you know it, a show you own a stake in could be a worldwide phenomenon.
It's not a case of build it and they will come either. Bombay Sour can already boast 200 TV pilots that it has been accumulating since May of this year. There are some big names on the bill too. They have work from the director of controversial comedy hit The Dictator, and Simon Egan, the producer of The King's Speech, recently became a part of its management team. As we said, it's a risky venture, but maybe it makes the next step in the evolution of how we consume media.