There's lots of competition for Netflix nowadays, and they're about to get some more.
The likes of Hulu, HBO and Amazon Prime have been around for a while. But HBO's parent company Warner Media, as well as Disney, are set to launch their own streaming services.
Despite all of that, Netflix reports that their biggest competitors for screen time happens to be popular video game Fortnite.
The company released their earnings report on Thursday, in which they claimed that they garnered around 10 percent of screen time in the U.S and a bit less where mobile screen time is concerned. They seem to be of the view that their numbers could have been a bit higher had Fortnite not come around.
“In the US, we earn about 10% of television screen time and less than that of mobile screen time,” the earnings report states.
“In other countries, we earn a lower percentage of screen time due to lower penetration of our service. We earn consumer screen time, both mobile and television, away from a very broad set of competitors. We compete with (and lose to) Fortnite more than HBO.
“There are thousands of competitors in this highly-fragmented market vying to entertain consumers and low barriers to entry for those with great experiences. And unlike HBO (or really any streaming service), Fortnite is free to play, so the barrier to entry is simply owning a device that plays the game.
YouTube seems to be another huge competitor, with the company also reporting that their viewing and signups spiked when the service went down for just a few minutes back in October.
“When YouTube went down globally for a few minutes in October, our viewing and signups spiked for that time,” they added. “Hulu is small compared to YouTube for viewing time, and they are successful in the US, but non-existent in Canada, which creates a comparison point: our penetration in the two countries is pretty similar.”
The company ended 2018 with 139 million subscribers and $16 billion in revenue, while Epic Games announced that their battle royale attracted 200 million registered users.
Netflix, though, expects a very profitable 2019 as original hit series Stranger Things will be back in July, along with several other releases over the course of the year.
It's actually no surprise that Fortnite commands as much screen time as it does; almost everyone is playing it, even the people with "better things to do".