Popular streaming service Netflix is testing a cheaper mobile-only subscription that could see a 50 percent drop in their monthly dues.
That is according to a report from Malaysian publication The Star, who claims that the company is exploring the option but will test it in international markets first.
Many people use mobile devices such as phones and tablets to stream Netflix shows and movies, and the number of such users is growing rapidly. Per tech website Recode, phones and tablets account for 35 percent of Netflix signups worldwide, so it comes as no surprise that the streaming giants are looking to specifically target mobile users.
The company will look into the development of better mobile tools for users, who have the option to download shows for offline viewing, and are targeting customers who want to do their streaming strictly via phone or tablet with a cheaper option.
Netflix will test in the Asian Markets first, which is believed to be due to the high volume of persons who use mobiles as their primary devices for browsing and entertainment.
Asia and Africa are now considered to be mobile-first continents; a study from earlier in the year revealed that the biggest increase in consistent mobile use was recorded in these locations.
While mobile use is quite heavy in the United States, with 77 percent of Americans now using handheld devices, it still isn't as big of a market when Asia and Africa are compared.
The company also hopes to generally expand its reach in global markets, having experienced a huge success there over the years. Almost 79 million of their total 137 million subscribers are international, and offering cheaper plans could see quite the boom in business.
This looks to be a very good move by the streaming magnate, who is likely to see an upsurge in usage. After all, who wouldn't want Netflix at half price?