When you think of Internet browsers, Mozilla’s Firefox might not be the most popular one on the market, which is why the company is rebranding.
The Mozilla Foundation, which makes the Firefox browser, announced on Monday in a blog post that the browser will be undergoing a logo change to better represent their products. Madhava Enros, Sr. Director, Firefox User Experience and Tim Murray, Creative Director, Mozilla explained that the idea is to create a cohesive branding across all Firefox browsers and related products.
“As an icon, that fast fox with a flaming tail doesn't offer enough design tools to represent this entire product family.” Enros and Murray writes in the post. “Recolouring that logo or dissecting the fox could only take us so far. We needed to start from a new place."
The logo options shown in the blog post are presented into two “systems,” each composed of a “Masterbrand” logo and 11 auxiliary logos. The Masterbrand would be primarily to represent the brand as a whole whereas the other logos could represent individual products.
Of the two options (none of which are finalized), System 1 is more geometrical with an illustration of a fox’s head while System 2 is more traditional with a circular fox tail. Both are cute and don’t deviate from Firefox’s traditional colors of orange and blue.
Mozilla is asking its users to provide feedback in the comment section of their blog post, but stresses that this project is not crowdsourced and isn’t a public vote. They just want to know what you think about the designs. Mozilla might tweak their designs over time or go in a completely new direction.
While the rebrand still has a few months to go, Mozilla has established itself as one of the more outspoken and forward-thinking browser companies in recent years. The company has pulled ads from Facebook in the wake of the Cambridge Analytica scandal and implemented 24/7 tracking protection for Firefox to protect user privacy. These moves should instill confidence in Firefox users and make them happy to know that the company is growing with them in challenging times.