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Apple Facing Lawsuit By Angry Users Who Say iPhone Ads Lie About Screen Size

Apple received some upsetting news last Friday in the form of a lawsuit from two iPhone X users who claim that the tech giant lied about the popular smart phone's screen size.

The lawsuit alleges that Apple's marketing claims about the iPhone X, iPhone XS and iPhone XS Max are misleading. Plaintiffs/angry iPhone users Christian Sponchiado and Courtney Davis filed the suit in the Northern District of California court in San Jose and allege that the new design that Apple has used for the X, XS and XS Max iPhones reduce the display area.

According to The Register, Apple used a new technology for the display screen of the iPhone X, XS and XS Max. Previous LCD-based iPhones have an RGB stripe pixel configuration while the X family of iPhones have OLED screens which use a diamond-shaped pixel configuration. The difference? Twice as many green subpixels as there are blue and red subpixels with the X iPhones. Less subpixels means a better screen longevity because less current is needed to give light to the screen which allows for a generally longer lifespan.

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thetimes.co.uk

The problem with iPhone X generation, according to the plaintiffs, is all in the new"notch" design that Apple is using which ultimately results in a non-square shaped screen as older iPhones have.

In the suit, Sponchiado and Davis insist the new design of the OLED screens allow Apple to lower their overall cost of production while not changing their marketing or promotional material to reflect the change in lower clarity and resolution of the new OLED phones to the older models which use RGB technology.

"The iPhone X Product is advertised as having 2436×1125 pixels, but in fact does not use true pixels with red, green, and blue subpixels in each pixel," the lawsuit reads. "Instead, the Product has only false screen pixels, with just two subpixels per false pixel (2436×1125×2 = 5,481,000 subpixels), and it does not actually have any subpixels at all in the notch at the top of the screen or in the display-area corners."

techspot.com

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Official court documents go on to state that the iPhone 8 Plus has a higher quality screen than the iPhone X because it has more subpixels and that Apple incorrectly measured the screens of the iPhone X models as it they are square as the older models are. Claims from the company that the newest iPhones are "all screen" are false, according to the lawsuit.

Sponchiado and Davis's attorneys are attempting to have the suit recognized as a class action lawsuit but there's no word yet on if that will be the case. Apple has not released a statement about this particular lawsuit at this time.

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