For those who long to create and edit graphics or photos on your iPad, you will be happy to know that Adobe will finally bring the full Photoshop experience to your screens in 2019.
According to a report by Bloomberg, Adobe is planning to launch the full version of its Photoshop app as a strategy shift in order to make its products compatible across multiple devices and increase subscription sales.
Adobe’s transition has been a long time coming as Adobe already offers a multiplicity of photo and imaging apps for iOS, including Photoshop Express, which offers basic tools for simplified editing. None of these mobile versions from Adobe (or other app developers) have lived up to the high quality or flexibility of the PC and Mac apps. Scott Belsky, Adobe’s chief product officer for Creative Cloud, has said that the Photoshop app would be catered to those who want to make “edits on the fly” for their creative projects.
Until this announcement, many iPad creatives have been using apps like Affinity Photo for their “on the go” needs, which has lead to a decrease in market share for Adobe. The changing landscape of graphic design and photo editing has forced Adobe to improve their business model. The perception that desktop applications should cost more because they’re more sufficient has been taken over by efficiency and cloud computing. The new versions of the apps will allow users to run full versions of the programs on Apple iPads and sync edits on other devices. The strategy is similar to what Microsoft has done with its Office products, which has seen improvements in sales in recent years.
Running Photoshop on iPad would also help endorse the device as Apple can finally run the app on their iOS systems. Prior to that, the iPad has never been able to run macOS versions of Photoshop. Microsoft’s Surface tablets, on the other hand, are fully operational on Windows operating systems, so Adobe’s Creative Suite has always had an advantage for PC users. Newer versions of the iPad Pro are also now powerful enough to support Adobe’s apps, making the device feel more like a MacBook Pro on the go.
It's safe to say that Photoshop's transition into the app store will be exciting for artists and designers who have been wanting to work on the go, but haven't because they didn't have the right software. The good news is that they don't have to wait that much longer now with the release year set.