Robert Pattinson signed a multi-million deal with Dior Homme worth $12 million and is the newest face of the brand’s men fragrance.
Dior confirmed the rumor in June stating, "The House of Dior is delighted to announce that actor Robert Pattinson is to be the new face of Dior Homme fragrance. He has since proven the scope of his acting talents by choosing films as varied as Remember Me ..., Water for Elephants ... in which he starred alongside Reese Witherspoon, or with his role in Bel-Ami, the famous Maupassant character.” The brand added, "Today we are excited to announce that he will join the privileged circle of Dior faces. ... This new Dior Homme communication campaign is currently broadcast exclusively in Europe (except U.K.) and Asia (except China and Japan)."
The deal made him one of the highest-paid actors in Hollywood. The Twilight series came to a close last year but die-hard fans are still able get to see Edward Cullen through TV commercials and advertisements.
Dior Homme has recently released a one-minute sexy and eerie teaser of its new ad featuring Pattinson with model Camille Rowe in a behind the curtain kiss featuring music by Led Zeppelin.
Pattinson joins the roster of Natalie Portman, Jude Law, Alain Delon and Marion Cotillard who were Dior’s ambassadors before. The deal, which is said to be good for three years, is way higher compared to that of Brad Pitt’s $7 million pay for Chanel.
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