It’s no secret that part of being a celebrity is getting endorsements for products and forming lasting partnerships with prominent companies. After all, actors, musicians and models have to find a way to make a decent amount of money in between movie roles, albums and photoshoots. Some celebrities have become as famous for the products they endorse, as they are for their actual creative work. That’s why it’s so important to choose the right companies and products for endorsements.
Of course, it’s not always that simple. Some celebrities need to make money quickly and others are trying to make sure they remain relevant in between roles. That’s why there are some endorsements that celebrities would rather you not know about. Either the celebrity’s promotion for the product didn’t come across as convincing, or the star was ridiculed or teased for the endorsement because of the nature of the product. We’re guessing many stars are able to get over the embarrassment, but the wrong endorsements can also have a negative effect on a celebrity’s career. Here are 12 celebrity endorsements that didn’t go so well.
12 Shahrukh Khan
11 Rashard Mendenhall
10 Selena Gomez
9 Katy Perry
5 Jessica Simpson
4 Teri Hatcher
3 Charlize Theron
2 Zooey Deschanel
1 The Kardashians
The Kardashians are known for their business ventures (among other things), and for the most part, they’ve done pretty well when it comes to being entrepreneurs. Although some don’t agree with some of the Kardashian’s methods for attaining wealth, it’s hard to argue with the fact that their plans have been working. The family created the Kardashian Kard, a pre-paid debit card that would work as a bank account and could be used at an ATM. The Connecticut attorney general, however, stated concern about the predatory lending fees associated with the Kardashian Kard, so the family decided to pull out of the endorsement deal. However, Mobile Resource Card, the company behind the card (which turned out to be a financial scam) sued Kris and her daughters for $75 million, citing breach of contract.
Sources: indiatimes.com, dailymail.co.uk, wsj.com, people.com, usmagazine.com
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