Hip-Hop and fashion go hand in hand. So much of the rapper lifestyle has to do with how you look, what you drive, the shoes you wear and the jewelry you own. That’s the reason why most Hip-Hop stars leverage their popularity in the music arena into starting their own fashion brands and making tons of money. Below is a list of ten rappers who also own successful clothing brands …
10 Pusha T: Play Cloths
9 Tyga: Last Kings
8 Big Sean: Aura Gold
7 Puff Daddy: Sean John
The rapper/mogul who created the original blueprint for making the transition from Hip-Hop to creating a globally successful clothing brand is Puff Daddy. He started his Sean John brand in 1998, and over the years, it has grown by leaps and bounds. It is a full lifestyle fashion brand offering men’s, women’s and kid’s clothing in addition to a full collection of accessories and perfumes. Sean John is carried in major department stores all over the world, and it’s definitely a big part of the reason why Sean “Diddy” Combs is worth hundreds of millions of dollars.
6 Pharrell: Billionaire Boys Club
Is there anything Pharrell Williams can’t do? He’s a producer, singer, rapper, visual artist and he’s currently one of the celebrity judges on NBC’s hit reality show, The Voice. Did you also know that Pharrell has his own clothing brand called Billionaire Boys Club? The brand was founded in 2005, and in 2011, Jay-Z and a mammoth clothing manufacturer named Iconix partnered with him to take the brand to the next level. 9 years after its formation, BBC continues to be a staple street wear brand for cool urban kids, and it’s probably going to remain popular for many more years.
5 Jay-Z: Rocawear
Jay-Z is sometimes referred to as “The Black Sinatra.” He has deftly maneuvered his way from a street level rapper to one of the most sought after entertainers and business tycoons in the world. Together with his wife Beyoncé, they have a net worth of over a billion dollars! The business venture that really set Jay-Z on his way to making so much money is his clothing brand Roca Wear. Even though it’s not the coolest brand on the scene right now, it still brings in revenue. He also recently unveiled a new division of the brand called Rocawear Blak to target and offer cool styles to the current generation of young Hip-Hop kids.
4 T.I.: Akoo and Hustle Gang
Often referred to as the “Jay-Z of the South,” T.I. is a rapper that continues to augment his clout and profile in the rap industry. It seems that he has a hand in everything: acting, music, owning a record label, reality shows and the list goes on and on. When it comes to clothing lines, he actually owns 2 successful brands: AKOO and HUSTLE GANG. This guy was born to make money and he’s very successful at it.
3 Nicki Minaj: Nicki Minaj for Kmart
Often times, when rappers and other influencers decide to go into the clothing business, their first choice is to create collections that are exclusive and expensive. Even though this approach might increase demand, it really doesn’t translate into that much earned revenue. The more profitable approach is taking the mass market route and that’s exactly what Nicki Minaj is doing with her K-Mart collection. The prices are affordable and the styles still capture the Hip-Hop queen’s flashy style. All of these factors equate to a boatload of sales and big bank deposits for Ms. Minaj.
2 Jim Jones: Vamp Life
1 Lil Wayne: Trukfit
Rapper Lil Wayne is one of most unique and individual personalities in the realm of Hip-Hop. Even though he has been active in the Hip-Hop scene since the mid-90s, he has always been able to evolve and stay relevant with the times. His current image is that of a heavily-tattooed, dreadlocked skateboarder and he has a clothing line called Trukfit that reflects this persona perfectly. It consists mainly of cool skater-style baseball hats and t-shirts with bold and appealing graphics. The brand has been around since 2012 and it’s performing very well in stores.