There are two things that Victoria’s Secret models always aspire for: to sport the Fantasy Bra in the company’s annual fashion show and to land on the cover of its yearly swimsuit catalog. And no, it does not wait for summer before it releases the much sought-after catalog. It does not even wait for March. This year, the catalog came out on January 4 with Candice Swanepoel on the cover for the third straight year.
Victoria’s Secret – The Art of Lingerie and Swimsuit Fashion
Roy Raymond established Victoria’s Secret in 1977. Known largely for its lingerie and the annual fashion shows that showcase both its latest lines as well as its models, the company has been credited for making shopping for women’s underwear a normal thing. Prior to being accepted in the mainstream, lingerie shopping was awkward.
The annual fashion shows have featured the likes of Helena Christensen, Karen Mulder, Daniela Pestova, Stephanie Seymour, Chandra North and Tyra Banks. it is a veritable breeding ground of supermodels. Called the Victoria’s Secret Angels, its current batch of spokeswomen include Swanepoel, Rosie Huntington Whiteley, Chanel Iman, Adriana Lima, Alessandra Ambrosio, Miranda Kerr, Lily Aldridge, Doutzen Kroes, Behati Prinsloo, Lindsay Ellingson and Erin Heatherton. In previous years, notable spokeswomen have included Claudia Schiffer, Eva Herzigova, Ana Hickmann, Jessica Stam, Lais Ribeiro and Barbara Palvin.
The publicly traded company called Limited Brands now owns the brand. Its widespread popularity can be gleamed from the fact that music artists covet a role in the fashion show so that they would be able to promote their songs. Artists like Rihanna, Bruno Mars, Maroon 5, Justin Bieber and Akon have all made an appearance on the Victoria’s Secret runway. Additionally, the trademark of the Victoria’s Secret Angels was given its very own star in the Hollywood Walk of Fame.
Annual sales have reached more than $6 billion. It also has an operating income of $1 billion. The company not only sells lingerie, but also swimwear, woman’s wear and beauty products sold in over a thousand stores and online. It has a catalog subscription of over 375 million.
The Victoria’s Secret Swimsuit Catalog
Just like the Sports Illustrated Swimsuit Edition, the cover of Victoria’s Secret Swim Catalog is something that models aspire for. The catalog first came out in the latter part of the 1990s and counts supermodels like Gisele Bundchen and Tyra Banks among its alumnae. This year, the honor went to Candice Swanepoel, who also graced the cover of the catalog for 2012 and 2011.
Candice Swanepoel – The South African Angel
Born on October 20, 1988, Candice Swanepoel was discovered by a scout in a flea market in Durban when she was just 15 years old. She immediately made it big, earning as much as 5,000 euros per day when she was only 16.
She has appeared on the cover of fashion and glamour magazines, such as Vogue, Elle, GQ, Lush and Harper’s Bazaar. She has also done advertisements for Guess, Versace, Tom Ford, Tommy Hilfiger, Diesel and Nike. She modeled the lines of fashion giants like Dolce and Gabbana, Fendi, Chanel, Diane von Furstenberg, Givenchy and Jean Paul Gaultier.
But what has really brought the South African beauty to the limelight is her stint with Victoria’s Secret that started in 2007 when she was barely 19 years old. She appeared in both fashion show and advertisements for the lingerie giant. In 2010, she became the featured model for the Swim catalog, along with Prinsloo, Huntington Whiteley, Heatherton and Ellingson. By the following year, she was already chosen as the cover model, a title she has retained until 2013.
Swanepoel has also been voted among the sexiest women in the world by FHM Magazine and one of the Hot 100 of Maxim’s Magazine. Forbes Magazine has also named her as the 10th richest model in the world.
Victoria’s Secret Swim 2013
At the start of the year, Victoria’s Secret posted the cover of Swim 2013 on its Facebook page with a tagline that simply stated, “The sexiest swim season ever starts now…”
The cover features the sexy South African blonde in a retro black push-up bra encrusted with jewels called the Very Sexy Bandeau bikini. She has other steamy pictures as well that include her posing in a pink bikini and in a hot bronze two-piece. She also has a pose that brought back memories of Ursula Andress when she appeared in a bikini in the 1962 James Bond flick called “Dr. No.” This was probably done deliberately as the glamorous starlets from the golden days of Hollywood supposedly inspired the catalog. The swimsuit designs took off from the starlet’s escapes to the most exotic destinations and locations in the world. The famed photographer Russell James did much of the shooting in Miami and in Turks and Caicos.
Swanepoel proved to be a natural as she is a lover of both the sea and the sun. She considers shooting the swimsuit catalog the best part of her stint as a Victoria’s Secret angel. Furthermore, she recognizes the honor of following in the footsteps of other girls who had graced the cover of Swim and who are now supermodels.
Women who want to check out the latest in swimwear would do well to check out the latest catalog, while men would surely heat up because it contains a lot of sexy shots of the leggy model. In addition, there are several other Victoria’s Secret angels featured in it. Behati Prinsloo is shown sporting a tousle hair while wearing an inviting green bikini. Lais Ribeiro will also certainly get attention because of her mesmerizing yellow halter two-piece bikini. Along with other models, Swanepoel, Ribeiro and Prinsloo are all shown in pictures that would certainly be pinned up on the walls of bedrooms and dorms of teenagers and college kids around the world. Whether in bandeau, string bikinis, push ups, halters, one-piece and monokinis, the Swim catalog for 2013 is definitely a winner.
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