The Incredible Burt Wonderstone was expected to be a top contender to take on this past Friday's top spot, but it did not deliver the magic. The film follows two magicians (Steve Carell and Steve Buscemi) who are being over shadowed by the acts of a street magician (Jim Carrey) and set out to impress and save their show. In its opening day, it took in $10.3 million placing it in third place, after Oz: The Great and Powerful, which holds on to first place for the second weekend in a row taking in $42.2 million. The Call, starring Halle Berry as a 911 phone operator took in an impressive $17.1 million on Friday.
The Incredible Burt Wonderstone which opened in 3,160 theaters and only took in $10.3 million which was $5 million less than analysts projected. While The Call only opened in 2,507 screens, it managed to pull in $17.1 million which was $6 million more than analysts predicted for the R rated thriller. Even with it's strong marketing push, it failed to deliver the magic.
It's going to take impressive magic trick by Burt Wonderstone to take the top spot in the box office as the weeks go by. Another film that has disappointed was Jack the Giant Slayer which has only taken in $54 million in three weeks, which cost Warner Bros. $200 million to produce. But as we come closer to the month of April and May, things are expected to turn around with the release of The Hangover Part III, Man of Steel and Iron Man 3.