Yes, it is a cliche, but unlike most cliches, it is not utterly meaningless. Someone was probably even trying to sell s*x to you this very day and you may not even have realized it. That article you clicked on to see a list of hot girls? Of course, "appeal" can only “lure” in potential customers - the product typically has to be of value for it to work out.
It goes all the way back to 1871 when Peal Tobacco put a young woman on the front of their package wearing zero clothing. Calvin Klein is one of the more recent brands to use s*x as a means to sell. In fact, they are considered to have spearheaded the idea, although advertisements for alcohol, perfume and cars heavily rely on "appeal" as a means to sell their products, too. With that, here are some of the top female celebs who use their "appeal" to sell: things like their TV series, their movies and themselves. Of course, the list doesn’t end here.
10 Megan Fox
If there was ever an actress whose looks were the only thing that got them their movie roles, Megan Fox is that person (and possibly Jessica Alba). Although, in defense of Fox, it is really the industry using Fox to sell their movies, but alas, Fox deserves a spot on this list. Again, her s*x appeal, and certainly not her acting abilities (bless her) is the sole reason why she has a list of acting credits on IMDb. The evidence in support of this fact is that the majority of her roles, if not all, involve her playing some sort of sexy part, from Transformers to Teenage Mutant Ninja Turtles. But no one is complaining, right?
9 Kate Upton
Naturally, Kate Upton’s blonde bombshell good looks and curvy bod are the foundation of her career: a career that involves, quite literally, the selling of her body. She is the epitome of using s*x to sell. After all, let’s be honest: nobody is picking up a copy of Sports Illustrated’s Swimsuit Issue, for which she is known, to do any reading. The infamous viral “Cat Daddy” video, where Upton is seen doing a lot of raunchy dance moves, also heightened her fame, and her sexily suggestive Carl’s Jr. ads also went into Upton’s estimated net worth of around 20 million.
8 Pamela Anderson
Let’s take a look at the numbers: they don’t lie. Pamela Anderson’s career includes two adult tapes, more sexy Playboy covers than any other model, and also spent the most amount of time donning a red swimsuit on Baywatch than anyone else on the cast. It was all of this that went into the making of her blonde bombshell image and cemented her status as one of the century’s major s*x symbols. Without a doubt, Anderson fits into the category of using her appeal to sell. Her "appeal" is the foundation of her career. Let us leave you with this: when you think of Pamela Anderson, her big breasts are the first things that come to mind, right? That’s what we thought.
7 Britney Spears
As soon as Britney Spears dressed up as a school girl back in the 1999 music video for her sexually suggestive debut single “Baby One More Time”, Spears was using her "appeal" to sell. It certainly worked as it is now one of the best-selling singles of all time. She has been playing on the teen fantasy since she was a high schooler, from the very beginning of her career (we all know her famous line, "I'm not that innocent"). Arguably she wouldn’t be where she is today if she hadn’t done so. The other side of her image, however, was simultaneously playing up her innocence. She was very forthright about her beliefs about not having s*x before marriage, the duality of which worked for Spears for a long time.
6 Jennifer Lopez
Jennifer Lopez is the queen of using her "appeal" to make millions: after all, her famous backside is basically her claim to fame, or at least a lot of what she is known for (she really can sing and perform). And it worked, as her career has spanned decades and, even at 41 years old, she is still flaunting her bod in promiscuous music videos like “Booty” and “Jenny from the Block”. But, really, any of Lopez’s music videos fit the bill of using s*x to sell. She has been able to leverage her sexy image into doing movies, including several sexier roles, like 1998’s Out of Sight.
5 Nicki Minaj
Nicki Minaj is perpetually dropping jaws with her scandalous music videos, flaunting her body in the most provocative ways possible - almost as if to get a reaction. 'Starships' and the more recent 'Anaconda' come to mind. The shock value of 'Anaconda', in particular, made it to the top of the charts and smashed Vevo’s 24-hour streaming record. Interestingly, Minaj claims that she doesn’t use her body to sell her music, but the evidence in 'Anaconda' suggests otherwise, which featured a scantily clad, shaking booty on screen every second. Not that anyone is objecting (although, some people are: The London Economic called it “degrading” while Israel said it violated “women’s dignity” and humiliated women).
Rihanna has shown herself getting down and dirty on numerous occasions. In fact, she has been accused of using s*x to sell her music in the past (from the band TCL no less), so it should come as no surprise to see her on the list. Of course, s*x and music often go hand-in-hand in mainstream Hollywood, and Rihanna is no exception. Some of her lyrics and videos are particularly raunchy - “Pour it Up” featured her doing a striptease, while her most recent single “Work", featured simulated cunnilingus. The number of racy music videos featuring a scantily clad Rihanna is too numerous to count.
3 Miley Cyrus
Miley Cyrus has rebranded her image into one that is less good girl and more ultra sexual. It keeps her the talk of the town, moving her away from former Disney star to mega pop star, ultimately allowing her to sell more records. From provocative lyrics and music videos featuring her swinging naked from a wrecking ball, to racy photoshoots where she has stripped it all off, to questionable activities on her tours (including grinding on cars) to sexually suggestive performances at the VMAs, Cyrus has not been subtle about selling her "appeal". Back in 2013, it propelled her album Bangerz, to the number one album on the U.S. Billboard 200.
2 Lena Dunham
Lena Dunham, creator, writer and actress on HBO’s Girls, is more than likely an unexpected candidate on this list, but she definitely uses s*x, and her body, as a means to shock her audience and ultimately as part of the show’s branding. Dunham consistently takes it all off on the show in the name of representing the normal, everyday body type, all the while eliciting a lot of hate for doing so. The show features a lot of gritty sex scenes on the regular, which, according to Dunham, are used to present the less-glamorous side of s*x. The point is that Dunham definitely uses s*x to sell, just in a different way.
1 The Kardashians
The epitome of using "appeal" to sell would naturally be the Kardashians who quite literally used a s*x tape to launch the family, and particularly Kim Kardashian, into Hollywood fame and fortune. They continue to leverage their exotic beauty to stay at the top of their fame by creating a brand around their good looks, all the while injecting sex appeal into the mix whenever they can. Why else would Kim Kardashian be posting provocative selfies every other week? To stay relevant. From countless naked selfies to balancing champagne glasses on stripped down derrieres, the Kardashians exploit s*x from every possible angle to stay on top.