“In olden days, a glimpse of stocking was looked on as something shocking but God knows, anything goes.”

As that old song indicates, times have changed as has the perception of how women models are viewed. That includes the sale of lingerie as what was once something almost never discussed is now front and center with stores and websites dedicated to nothing but their sales. Naturally, a key thing is advertising and lingerie sellers know the best way to model their wares is on a beautiful woman.

Obviously, Victoria’s Secret has the edge with their selection of the most gorgeous women alive but some other sites and companies are able to supply their own hot models to show off. They get attention and help boost sales of the underwear while also giving us some incredibly gorgeous women. While there are plenty of great supermodels, some are able to specialize in lingerie more than others to make this niche more intriguing for male and female viewers alike. Here are 15 of the hottest ladies to show up in next to nothing and why we love these ads so much.

15 Ursula Mayes

A former Deal or No Deal model, Mayes has made a great career in various independent lingerie stores and campaigns. While she may not have the fame of the Victoria’s Secret crowd, Mayes still stands out with her dark hair, great bust and rocking any leg stockings or garters with ease. An army brat, she’s more than proven herself equal to any of the ladies on this list by doing so much wearing so little.

14 Keeley Hazell

The British model has been one of the most famed and successful in her home nation for years. She’s gotten attention for her nice chest but the rest of her isn’t bad either with long legs and a beautiful face framed by long dark hair. She stretches lingerie to major levels (especially bras) and her wicked smirk has become a trademark. She’s broken into movies like Horrible Bosses 2 and charity work but Hazell is proof England can provide just as many hot bodies as any other nation, although few with her truly sexy style.

13 Doutzen Kroes

The Frisian model was one of Victoria’s “Secret Angels” and a fitting one as well. Whether in the classic white bra and panties with wings or more devilish fiery red, the blonde bombshell worked the runway with ease, stunning in her strut and nice figure to win attention and showcase an Angel on Earth that remains among the best models out there.

12 Ana Beatriz Barros

Brazil has given us some of the hottest women alive and Barros is living proof of that. From her tanned body to sultry gaze to pursed smile, Barros is a true standout, handling herself on long smooth legs and a fantastic frame with lush dark hair as well. A strut that never ceases to amaze, Barros is a knockout in any language and why Brazil is so well regarded in modeling circles.

11 Selita Ebanks

Hailing from the Cayman Islands, Ebanks’ dark skin is a nice break from the usual selection of models and makes her smile all the brighter. She served as one of Victoria’s Secret’s “Angels” and lived up to that moniker perfectly with her nice shapely figure and chest, capturing your gaze perfectly. If any lingerie model can seem to be heaven-sent, Ebanks is surely it.

10 Martha Hunt

The North Carolina native has a fantastic smile while she showcases a great body with long smooth legs and blond hair often in a ponytail that somehow fits. She contains a “Southern charm” motif that adds to her hot appeal, which is already great and did well on the various CBS specials. A down to earth girl who just happens to be a knockout, an image you love to be on the hunt for.

9 Erin Heatherton

Discovered at just 17 while vacationing with her family in Miami, Heatherton has been on the fast track to modeling success. She’s proven she can make it, a nice bust and great body, experienced at only the age of 26, her blonde hair flowing nicely to showcase her style and a nice humor to herself (witness her recent basketball game with Bulls star Jimmy Butler) that’s quite athletic to show how hot she can be.

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8 Gisele Bundchen

She’s not as busy now due to motherhood and marriage to Tom Brady but Gisele can still rock the runway if she wants to. She just carries herself wonderfully with her saunter and statuesque build, at ease in either a swimsuit or underwear and getting you going no matter what. She doesn’t show off as much as she used to but if she wants to, Gisele can overwhelm most anyone else on a runway in fantastic style, even hotter as a mother.

7 Dita Von Teese

A modern reincarnation of Betty Page, Von Teese boasts a sensational full figure with amazing breasts and killer legs, her black hair always perfect and just eats a camera alive with her poses. She does regular burlesque shows and shoots, always happy to show off that body, looking wonderful in heels and little else and the sheer wicked aura she has is key to her popularity that she works in any field.

6 Marisa Miller

She’s better known for her spreads for Sports Illustrated’s swimsuit issue but this blonde bombshell has done plenty of work for Victoria’s Secret and fine work it is. Her lush mane of hair frames a gorgeous face, perfect body but still the vibe of being a gal you can be friends with and that mix leads to a terrific gal you never tire of watching.

5 Bar Refaeli

The Israeli model is a great mix of model and actress, a spokeswoman who has done work for Sports Illustrated as well as various lingerie campaigns. Her knockout body packs a true wallop and that great smile sparks up images of pure sex appeal for one of the hottest models alive.

4 Lily Aldridge

One of the biggest faces for Victoria’s Secret, Aldridge has that All-American girl style that just won’t quit. A phenomenal body, she has a good sense of humor (see her guest spot on the sitcom 2 Broke Girls) and her long dark hair framing a face that’s sheer perfection. No matter what style she wears, Aldridge fills out lingerie set perfectly for a great image that never fails to win you over.

3 Adriana Lima

Another example of the hotness of Brazil, Lima shines with a nice bust, amazing rear, long legs and a mid-riff you can bounce a quarter off of. Whether in garters, bikinis or even regular clothes, you can’t hide Lima’s incredible knockout beauty and those dazzling eyes promising a good time that she more than lives up to.

2 Candice Swanepoel

The South African native is a stunning mix of cultures with her lush light hair, nice bust and rear and she’s able to handle swimsuits, lingerie and anything else with amazing style. A true knockout beauty like many of her countrywomen, she’s risen high and when she strips down, temperatures easily rise up.

1 Alessandra Ambrosio

The Brazilian model is just sex personified walking. That tanned skin, lush wave of hair, the sultry smile, she’s truly the full package and works it big time in lingerie shoots. Her limber legs are shown well in poses and lingerie seems to fit her like a second skin. Seeing her on the runway is always a sight and few are able to work a hot shoot like her to top this list.