Celebrities are always looking for ways to increase their wealth, career longevity and market power. In addition to continuing their careers as actors, supermodels, musicians and athletes, they often try to branch out with a new venture: celebrity beauty brands. And, for those who are successful at this, they can make millions of dollars in the process.
While you may not be shocked by some entries on this list (after all, if a celebrity beauty brand is successful, you've probably heard of them), there may be some that will have you raising an eyebrow in surprise. Plus, you'll be interested to know that not all of these are prestige beauty brands. That's right: some of these celebrities tailor their beauty brands to fit amidst the budget brands on the shelves of drugstores. Even those celebrity beauty brands are successful!
9. IMAN Cosmetics by Iman: Worth $25 Million Annually
8 Kardashian Beauty by Kourtney, Kim and Khloe Kardashian: Successful Australian Launch in 2014
7 Kora Organics by Miranda Kerr: Certified Organic
6 Kat Von D Cosmetics by Kat Von D: 6.4 Million Followers
Most known for her TLC Show, LA Ink, Kat Von D has branched out into cosmetics. Her bold and colorful eye shadows, lipsticks, and more, fill a much-needed lack of drama in the cosmetics section of Sephora. Although there was some controversy near the end of 2013 for an unfortunately-named lipstick shade in the line that has since been taken off the shelves, Kat Von D Cosmetics continues to sell well at the beauty chain.
In fact, the Kat Von D Facebook page even has more fans (6.4 million as of January 2014) than Lancôme (4.9 million) and COVERGIRL (4.7 million)--big names in the cosmetics game.
5 Nuance by Salma Hayek: "Drugstore Lines We Love"
4 Flower Beauty by Drew Barrymore: Newcomer of the Year Award
3 Someday by Justin Bieber: $3 Million in the First 3 Weeks
2 Driven by Derek Jeter: $20 Million Annually
1 Meaningful Beauty by Cindy Crawford: $175 Million in 2012
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