They might not be household names to the average person with no interest in fitness, but hundreds of thousands of fans definitely know who Karena Dawn and Katrina Scott are. You might know them as the Tone It Up girls, the beach babes with perfect bodies who have been encouraging women around the world to live with confidence and check into the Tone It Up community.
Fitness is a huge industry, but it’s a tough industry to break into. There are a few larger than life personalities, but the majority of individuals end up being nameless trainers at commercials gyms. The Tone It Up girls weren’t content for this to be their future and they decided to take a risk and create an approach that they believed in – and it worked, captivating women around the world.
Tone It Up is hugely engaged with social media, and countless women who follow the nutrition plan and workout guide the girls set out check in with their daily #BootyCall (not what you’re thinking – it’s a workout you do first thing in the morning). Women post Instagram photos of their meals and progress, and encourage one another. Katrina and Karena call their followers beach babes and bombshells, they instill confidence and they’re maybe a little bit obsessed with mermaids. They’ve created a program that’s branded impeccably, with their beachy videos and boho vibe.
Here’s 10 things you might not know about them.
10 They aren't from California
9 Katrina was her own first success story
8 They got their start running beach boot-camps from a tiny fitness studio
7 They had a reality show on Bravo
6 They were roommates at one point
5 Their favorite fashion designer is Alice + Olivia
4 They don’t restrict themselves to an all-kale diet
3 They have an empire
2 Katrina’s husband proposed to her by jumping in a lake
1 They have a LOT of followers
Yeah, yeah, they’re pretty popular, right – why else would you be reading an article about them? You might not realize quite how popular, though. They have two channels on Instagram, @toneitup and @karenakatrina, and both have over 400,000 followers. According to their book, they also state that their YouTube videos have over 35 million views. It might not seem like much compared to some celebrities with millions of followers and hundreds of millions of video views, but in the world of fitness, it’s pretty damn impressive. The sheer amount of Instagram users adding the suffix ‘tiu’ (standing for ‘tone it up’) to their Instagram names proves the legions of dedicated fans they’ve captured and continue to cultivate.
Sources: toneitup.com, bravotv.com
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