Getting a commercial shown during the Super Bowl is a really big deal. It's often a privilege that's only affordable for huge, wealthy companies like Mercedes Benz, Coca-Cola, BMW and other brands of that ilk. However for Super Bowl 2015, a lot of smaller companies decided to get into the mix as well. One of them is an e-commerce web platform from Israel and another is a glue company from Ohio. There is even a company that sells a healthy, natural product which happens to be the main ingredients of your favorite snacking dip. It takes a ridiculous amount of money to pay for even 30 seconds of air time. But these smaller companies are taking the risk and hoping that the exposure from their commercials will make a huge difference in their earnings this year.
Wix is an Israel-based web platform that allows small businesses to easily build e-commerce sites. It seems that business is going really well for them and they are ready to take a dip in the big leagues by having their first ever Super Bowl ad this year. Their 30-second ad will feature former NFL legends like Brett Favre, Terrell Owns and Emmitt Smith and it shows them launching quirky businesses that fit their individual characters. For the 30-second spot, the company is paying 4.5 million dollars.
Skittles is known for making some of the quirkiest ads around, but you’ll be surprised to find out that they have never advertised during the Super Bowl. But all that is going to change this year. The company released a teaser of its ad and honestly, it looks like something epic. The teaser features a small dusty town where the residents appear to have humongous bicep muscles. Is it going to be a huge slapping competition for a grand Skittles prize? Well, we’ll have to see when the 30-second spot debuts on Super Bowl Sunday. With regards to how much they paid, 30-second ads are running for around $4.5 million, so they probably paid somewhere in that neighborhood.
8 Carnival Corp
Another company entering the Super Bowl Commercial fray for the first time is the vacation cruise company Carnival Corp. Its cruise lines include Princess Cruises, Costa Cruises, Holland America Line and Seabourn. The company revealed a total of 4 spots; one with a “Getaway” theme; one with people talking about their first ever cruises; one with a “Message in a Bottle” theme; and another one with a “Mystery” theme reminding people about the magic of cruising. They asked people to vote online for the ad they like the most and it will be revealed on Feb 1st.
These days we are all tethered at our hip to our mobile devices. Whether it’s an Ipad, Iphone, Samsung Galaxy or some other kind of portable gadget, these tech items have become major parts of our everyday lives. The company Mophie specializes in providing charging solutions for mobile devices - because we all know how much it sucks when you run out of juice at the most inopportune time. For this Super Bowl, Mophie is trying to go mainstream by buying a 30-second spot during the Super Bowl. The price tag is upwards of $4 million, but sometimes you have to make bold moves to get to the next plateau of success.
6 Avocados From Mexico
Nothing goes better with watching the big game than hanging out with friends, drinking cold beer and enjoying delicious guacamole and chips. So it definitely makes sense that the American company, Avocados From Mexico is forking over a huge amount of money to advertise their product during the Super Bowl. Without avocados, you can’t enjoy healthy guacamole dip, so this company has a product that’s greatly needed. The company purchased a 30-second spot that will air at the end of the 1st quarter. They most likely paid around $4 million for this spot.
Usually for Super Bowl ads, we are used to the huge brands like Budweiser, GoDaddy.com, Doritos etc. buying up all the major ad spots, but this year, there are a lot of newer, smaller names getting in on the action too. One of those smaller brands is the glue company Loctite based in Westlake, Ohio. The company is spending its entire yearly ad budget on one 30-second ad (over $4 million), and their execs are hoping that this gamble will pay off with all the exposure they get. It will be interesting to see the ad they roll out on the big day.
4 Weight Watchers
Weight Watchers is certainly a household name in the United States and Canada, and it’s actually quite shocking that they have never had an ad in the Super Bowl until now. They have had so many high profile spokespersons including Jessica Simpson and Jennifer Hudson, but they are really trying to take their popularity to the next level in 2015. According to AdWeek, Weight Watches recently changed ad companies from McCann New York to Weiden+Kennedy, and this change in branding direction is what has led to them to the Super Bowl. They haven’t released any teasers yet, so we will have to wait to the big day to see what they roll out.
3 Ecuador Tourism
Along with all the other major brands and companies paying big money for ads this Super Bowl, something historical is going to be happening too. For the first time, a country is going to be advertising its tourism attractions during this huge sports event. That country is Ecuador in South America and they will be paying 3.8 million for a 30-second spot. Their main goal is to bring attention to their mesmerizing Galapagos islands, and their beautiful and charming cities like Cuenca and Quito.
Even though the Super Bowl is largely a celebration about everything that’s good and American, it’s also a great platform to address some serious social issues. That’s exactly what the organization No More is hoping to do by buying a 30-second ad spot for the Super Bowl. Their aim is to help end domestic violence and sexual assault, and with all the cases that happened in the NFL this year, the big game is a fitting venue to address this. The 30-second ad already hit the internet and it features a woman making a 911 call but pretending to call for pizza because her abuser is at home with her. It’s very heartfelt and moving, and it will be one that viewers will certainly remember.
1 Victoria’s Secret Super Bowl
Okay so this is technically not the first time that Victoria’s Secret has ever bought a Super Bowl Ad. However it’s the first time since 2008 that they decided to air one. The lingerie company has released two-teasers for their Super Bowl commercial featuring sexy beauties like Karlie Kloss, Adriana Lima, Behati Prinsloo and Lily Aldridge. One of the teasers features the models wearing football uniforms and the other one shows the models in different cities all over the world with the clip declaring: “In every corner of the world, from Stockholm to Singapore, everyone knows there is magic … in this bag.” We definitely think that this will be one of the sexiest ads of the Super Bowl.