The advent of social media has allowed celebrities to have direct contact with their fans. Some have even used it as a catapult to fame. Justin Bieber is a notable example because he started out as a YouTube sensation, with his mother posting videos of him singing R&B songs for the entire world to see. Eventually, someone important did see it and introduced Bieber to Usher, who in turn helped get the young aspiring Canadian singer bag a record deal.
Bieber obviously has first hand experience of the importance of tapping social media, which is why he has made sure that the various forms are fully tapped and exploited. He and Rihanna are the only artists to be in the top five of three of the most important social media networks today, namely Twitter, Facebook and Instagram.
But while the two command huge presence in any network, some artists are more popular in one form than the other. Kim Kardashian, with her stunning curves, obviously has a lot of followers on Instagram. She also has a significant Twitter following, though the number of likes on her Facebook page is abysmal compared to other show business personalities. The late Michael Jackson obviously does not have an Instagram and Twitter account, but fans have set up a dedicated page for the King of Pop on Facebook that has garnered more likes than Lady Gaga or Katy Perry. The wit of Ellen DeGeneres and eloquence of Oprah Winfrey mean that they would attract significant following in Twitter, but not necessarily in Facebook or Instagram.
Celebrities using social media have sure come a long way since Ashton Kutcher battled it out with CNN for the first one to reach a million followers on Twitter. Today, he ranks only 19th among all celebrities with only 13.8 million followers. This is so far behind the 35 million of Bieber and Gaga.
Here now is a listing of celebrities with the most social media followers as of March 9, 2013.
17 Oprah Winfrey (Oprah) – 16,986,498 followers
The Queen of Talk, Oprah Winfrey, joined Twitter more than four years ago. She has posted 5,896 times in her account and she follows 120 people.
16 Ellen DeGeneres (TheEllenShow) – 17,330,971 followers
The funny and popular Ellen DeGeneres is an active user of Twitter. She joined nearly five years ago and has posted 7,179 times. She also follows 46,981 other personalities in her account.
15 Kim Kardashian (KimKardashian) – 17,481,286 followers
People love to follow the life of Kim Kardashian, as evidenced by the strong rating of her reality shows. On Twitter, she keeps her more than 17.4 million followers updated by posting 14,999 times since she joined up four years ago. She also follows 126 people.
14 Shakira (shakira) – 19,975,225 followers
Shakira joined nearly four years ago and has posted 1,695 times. She follows 75 other personalities.
13 Britney Spears (britneyspears) – 24,491,488 followers
Britney Spears signed up for Twitter four and a half years ago. Since then, she has posted 2,266 times and has followed 410,750 people.
12 Taylor Swift (taylorswift13) – 24,718,363 followers
Taylor Swift joined more than four years ago and has personally kept her fans updated 1,683 times. She also follows 90 other people.
11 Rihanna (rihanna) – 28,684,332 followers
Rihanna has updated her more than 28.6 million followers personally 7,500 times. She also follows 922 other personalites.
10 Katy Perry (katyperry) – 33,264,352 followers
Katy Perry joined up just a little over four years ago. Since then, she has posted 4,502 times and has also followed 118 other people.
9 Lady Gaga (ladygaga) – 34,865,106 followers
Lady Gaga loves to call herself the Mother Monster to all her Little Monster followers. She has posted 2,655 times since joining five years ago. She has also followed 136,444 other people.
8 Justin Bieber (justinbieber) – 35,656,780 followers
He announces his location on Twitter as “All Around the World.” His fans do seem to come from all over. He follows back 123,409 people and has kept himself busy with 21,278 posts.
6 Beyonce Knowles (baddiebey) – 2.9 million followers
Beyonce has been a music icon for over a decade now, starting with her stint with Destiny’s Child. Her performance at the halftime of the 2013 Super Bowl reinforced her status as one of the best performers around. Plus, she is a sight to behold, which is why she has more than 2.9 million followers trying to take a peek at her personal life.
5 Taylor Swift (taylorswift) – 4.6 million followers
Swift’s Instagram account allows fans a first-hand look at how she deals with relationships, breakups, new relationships and new breakups.
4 Rihanna (badgalriri) – 5.8 million followers
She calls herself badgirlriri and her followers just cannot have enough of her badness.
3 Kim Kardashian (kimkardashian) – 7.2 million followers
The great thing about vain people is that they always take pictures of themselves, whether in bikini, tight outfits or sleeping clothes.
2 Justin Bieber (justinbieber) – 7.3 million followers
Fans made him number one on Twitter because they need to hear what he has to say. Now, he’s number one in Instagram because they need to see what he has been up to.
Unlike Instagram and Twitter, the celebrity may not have necessarily set up his Facebook fan page. Fans may do this for any of their favorite artists, which is why it sees the least amount of interaction and personal messages from the artists concerned. Still, as it is the oldest social media network among the three that are most used, the statistics from Facebook still bear some importance. Here is a list of the top 10 artists with the most likes on its Facebook page. Note however that there are also artists that may have more than one page dedicated to him.
10. Akon – 45,511,637 likes
9. Linkin Park – 50,363,495 likes
8. Katy Perry – 51,545,729
7. Justin Bieber – 51,860,829 likes
6. Cristiano Ronaldo – 55,140,522 likes
5. Lady Gaga – 55,900,100 likes
4. Michael Jackson – 56,348,859 likes
3. Shakira – 61,603,301 likes
2. Eminem – 67,215,530 likes
1. Rihanna – 67,568,062 likes