Hailed as a Las Vegas royalty, Lori Montoya is an American businesswoman with an estimated net worth of $5 million in 2012.

Originating from Las Vegas, Nevada, Lori Montoya and her family is affiliated with many tourist attractions and major hotels in the city. In addition to that, she serves as the chief executive officer and founder of Rain Cosmetics, a high-end cosmetics line popular to many renowned beauty pageants.

Currently, she appears on Sin City Rules, a reality TV series aired on TLC. The show features the lives of five successful women living in Las Vegas. The show debuted in December 2012.

Lori Montoya and her husband, Rob, are currently in the process of establishing their new project, The Presidential Club, which would offer exclusive and high end amenities and facilities in Las Vegas.