Ron Popeil is an American inventor and marketing personality who has an estimated net worth of $100 million. Born Ronald M. Popeil on May 3, 1935 in New York City, he is the son of Samuel Popeil who invented the Chop-O-Matic and the Veg-O-Matic. He took over the marketing of such products from his father, recorded the products while chopping vegetables, and broadcast the videos that gave birth to infomercial.

Popeil is best known as the owner of the direct response marketing company, Ronco. However in August 2005, he sold the company to Fi-Tek Vil, a Denver holding company, after he filed for bankruptcy. He is also popular for his appearance on the infomercials in Showtime Rotisserie with his phrase “Set it, and forget it!”, and with the use of the phrase, “But wait, there’s more!” on TV during the early 50's. He had cameo appearances on television shows including the X-Files, Futurama, King of the Hill, The Simpsons, Sex and the City, and The Daily Show.

Ron Popeil has also coined the phrase “cordless electric” to make an item more sophisticated rather than using “battery operated.” He has been awarded the Ig Nobel Prize in Consumer Engineering in 1993. He was named by Self magazine readers as one of the 25 people who have changed the way of eating, drinking and thinking about food. Weird Al Yankovic had a song called "Mr. Popeil" in his 1984 album In 3-D. The song mentioned several of Ronco’s memorable products such as the Veg-O-Matic and the Pocket Fisherman.