Source of Wealth:Retail (Frozend food)
Pritchard is managing director of Iceland, the frozen food retailer that sponsors ITV’s I’m a Celebrity, Get Me Out of Here! He helped set up the company in 1970 with one shop. By 1989, there were 465 and that has now grown to more than 800. The company was named 2010 discount retailer of the year. In 2009-10, profits at the Clwyd-based operation came were £110m on more than £2.2 billion of sales. Pritchard has an 8.1% stake, worth £97m.
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