Known to be one of the founders of the world renowned brand, Redbull, Dietrich Mateschitz is an Austrian entrepreneur and businessman with an estimated net worth of $13.3 billion in April 2019.

Of Croatian ancestry, Dietrich Mateschitz was born to both primary educators from Sankt Marein im Mürztal, Styria, Austria. After completing his marketing degree at the Vienna University of Economics and Business Administration, he was hired by Unilever for marketing of detergents. Subsequently, he started working for Blendax, a Germany-based cosmetic company. While working for Blendax, he discovered the drink Krating Daeng, which is now known as Redbull. Later on, Redbull became the leading brand of energy drinks in the world.

Dietrich Mateschitz  is also known in the world of auto racing. It was in November 2004 when he bought Jaguar Formula One from Ford, and later renamed it to Red Bull Racing. Less than a year later, he purchased Minardi  from Paul Stoddart. Minardi was later renamed to Scuderia Toro Rosso. Toro Rosso means Red Bull in Italian language. In 2010, 2011 and 2012, Red Bull Racing was declared as the Formula 1 Constructors Championship and Drivers Champion with Sebastian Vettel. This professional race car driver won three consecutive world championships from 2010 through 2012.

In NASCAR, Dietrich Mateschitz also owns Team Red Bull. In 2004, he acquired the A1-Ring circuit of Formula One and renamed it to Red Bull Ring. A year later, he purchased SV Austria Salzburg, an Austrian football club which he later renamed to Red Bull Salzburg. He also bought MetroStars and renamed it to Red Bull New York. Red Bull is the founder of the Brazil-based football team Red Bull Brasil. It was in 2009 when he founded the Germany-based football team RB Leipzig. In 2012, EHC München, an ice hockey club based in Germany, was sold to him and he later renamed it to Red Bull Munchen.