Jason Binn is the founder of Niche Media Holdings and DuJour Media Group, LLC who has an estimated net worth of $50 million. At 25, his career began when he co-founded Ocean Drive. He then founded Niche Media Holdings in 1998. It is a leading publisher of luxury regional magazines nationwide. He sold the company in 2006 for an undisclosed amount to the Greenspun Media Group (GMG). GMG purchased Ocean Drive Media Group in 2007 and merged operations to form Niche Media thus creating one of the largest networks of exclusive, city-specific and custom-publishing companies in the country. Binn still served as the CEO who oversees the operations and management until its departure in 2010.

In August of the same year, Binn was the chief adviser to Gilt Groupe, a leader in online luxury. He then created a strategic partnership in 2011 with Getty Images and WireImage, the leading creator and distributor of digital media. Such partnership helped promote his personal photography, archives and BinnShot which he edits.

Jason Binn founded DuJour Media in the summer of 2012. It is the publisher of DuJour magazine, an innovative, multi-platform digital and print magazine utilizing targeted analytics to reach more than three million readers and users monthly around the country. Among his strategic partners are Gilt Groupe and James Cohen of Hudson News and Dufry.