Source of Wealth:Consumer Goods
Full Name:Joao Alves de Queiroz Filho
Occupation:Founder and Chairman of Hypermarcas SA
Education:Faculdade Dom Pedro II
About Joao Alves de Queiroz Filho
Joao Alves de Queiroz Filho is a consumer goods tycoon with an estimated net worth of $2.1 billion as of March 2013 according to Forbes. He is also the 25th richest person in Brazil and 704th in the world.
Also known as Junior, he has accumulated his estimated net worth of $2.1 billion with Hypermarcas SA, a Brazilian conglomerate founded in 2001 after he bought steel wool companies throughout the country. It manufactures and sells the largest portfolio of consumer brands in the country that included food, drugs, cleaning supplies, as well as beauty and personal hygiene products. It is best described as the Brazilian version of Unilever which has grown because of acquisitions, product launches, intense brand renovation work, and publicity with Brazilian celebrities.
Queiroz serves as the Chairman of the Board of Directors of Hypermarcas SA where he is also a member of the Remuneration Committee. Aside from Hypermarces, he owns stakes in various companies such as Burger King. He bought the company during a 2010 transaction led by a trio of Brazilian billionaires Jorge Paulo Lemann, Carlos Alberto Sicupira and Marcel Herrmann Telles.
Mr. Filho has also built his fortune with Arisco, a cleaning product business that he started along with his father in 1969. The company became the biggest in the food sector in Brazil which was sold to Bestfoods in 2000 for $760 million. He has been the Chairman of the Board of Directors and the Chief Executive Officer for more than 20 years.
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