American entrepreneur Scott Boiler is the President of Allstar Products and he has an estimated net worth of $200 million. He is also the man behind The Snuggie which was founded in 2008 and is thought to be a ridiculous idea. It is a sleeved and body-length blanket which is usually made of fleece or Vellux material. Its design is similar to a bathrobe that is meant to be worn backwards. It has been marketed in different brands such as the Snuggie, Snuggler, Doojo, Toastly Wrap, and Slanket.

During its first year, The Snuggie had sold 20 million items. With stronger marketing, the “cult of Snuggie” blanket with sleeves generated close to $40 million in its first three months. Jay Leno, Whoopie Goldberg and Ellen DeGeneres are among those who featured the product on their shows. The product has been ridiculously popular and this led to Snuggie pub crawls, YouTube Snuggie mockery clips and a lot of gag gifts.