Adam DiVello was the former senior executive director of MTV and has an estimated net worth of $15 million. While being on MTV, DiVello made the network more "in" and trendy for a wider range of audiences. He also gained his wealth by creating TV shows including "The Hills" in 2006. In 2010, he created another series called "The City". This reality show featured some young women of New York and tackled their way of life. The show was an instant hit.

DiVello had to work in several departments of MTV before being successful. Throughout his stay as senior development executive of MTV, DiVello spent time thinking of different ways on how to make the network more loved and watched by people. It was him who introduced reality shows in MTV. In 2007, he left MTV to form his own company and called it Done and Done Productions. The said company also had partnership deals with MTV.