Known by his nickname P-Rod, Paul Rodriguez Jr. has an estimated net worth of $6 million. Born Paul Rodriguez III on December 31, 1984 in Tarzana, California, he is the son of actor/comedian Paul Rodriguez. He began skating (and competing) in 1996. He first rode with the City Stars and was later sponsored by Girl. He then joined the re-launching of Plan B skateboard deck brand.

Rodriguez is an owner of a private skateboard park in LA. He is sponsored by Nike Skateboarding (Nike P-Rod), Plan B Skateboards, Mountain Dew, Target, AT&T, Nixon Watches, Incase Designs, Primitive Skateshop, Brigada Eyewear, Markisa, Venture Trucks, Andale Bearings, Diamond Supply Co, Grizzly Griptape, and FUSE Science. He received the 2002 Rookie of the Year Award given by Transworld SKATEboarding publication. In 2004 and 2005, he won gold in X Games in the street category. He won his first Street Best Trick in FTC Flatground in 2005. He was third place in the Dew Tour for the park category.

Paul Rodriguez Jr. is also an actor who appeared in the movies Vicious Circle (2008) and Street Dreams (2009) in lead roles. He has also appeared in several video games such as the Tony Hawk games. He was a producer for the internet-based series LIFE. He looks up to the work of Johnny Depp, Christian Bale, and Edward Norton.