A popular personality in the world of bodybuilding, Joe Weider is a Canadian entrepreneur and body builder with an estimated net worth of $50 million in 2012.

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Weider is known to be the creator of many bodybuilding pageants like Master Olympia, Ms Olympia and Mr Olympia. He is one of the founders of International Federation of BodyBuilders (IFBB). Apart from being an entrepreneur who manufactures fitness supplements and equipment, Weider is also a publisher of many fitness, health and bodybuilding magazines such as Flex, Shape, Men's Fitness, and Muscle & Fitness.

He is also the founder of Weider Nutrition which is considered as the first sports nutrition company. Today, it is known as Schiff Nutrition International which created the Tiger's Milk nutrition bar and other related sports food.

Joe Weider was born on November 29, 1919 in Montreal Quebec Canada. From 1961 until his death, he was married to Betty Brosmer. He only has one child in the name of Lydia Ross. On March 23, 2013, Joe Weider died due to heart attack at age 93.