Source of Wealth:Spartan Race
Full Name:Jose Decena
Occupation:Founder of Spartan Race
About Jose Decena
Joe Desena is the founder of the Spartan Race. It is a series of obstacle races with varying distance and difficulty that ranges from one mile to marathon distances. It has been held in North America, Europe, South Korea and Australia. It includes the Spartan Sprint (3+ miles of obstacle racing), the Super Spartan (8+ miles), the Spartan Beast (12+ miles) and the Ultra Beast (26+ miles and one of two marathon obstacles with Mudderthon). It also has a time-trial one-mile obstacle course race, and a military series with obstacles designed by the United States military.
Peak Race is the parent company of Spartan Race, and also hosts the Spartan Death Race, a 48+ hour extreme test of endurance and resilience. In 2012, Spartan Race was voted the “Best Obstacle Race” by Outside Magazine. It is described as a “true test of will” by ESPN.
An athlete before beginning his work with Spartan Race, Desena did the Vermont 100, the Lake Placid Ironman and the Badwater Ultra in a single week. He also biked cross-country in the Furnace Creek 508, which has been coined “The Toughest 48 Hours in Sport.”
Joe’s Spartan Race began in 2005 as The Death Race, a 24-hour mental and physical test filled with unknown obstacles, which he created together with Peak Races. However, Joe, the other members of the “Founding Few”, and the winner of the fourth instalment of the race, 2nd Lt. Richard Lee of the British Royal Marines, wanted to create another event. Death Race was modified and made accessible to a much wider racing audience, thus Spartan Race was born.