Luxury car company Porsche continues to do two things well: making stylish yet functional cars, and innovating how they're made. They know what their consumers want, and also why they want such things. That's because they care about making existing consumers happy, and enticing new consumers to buy a Porsche as their next car. Their need to always innovate their vehicles
Porsche will not make diesel vehicles anymore. Their reasons behind this are due to a steady decline in consumers wanting diesel-fuelled cars, choosing instead to buy hybrids. Given that Porsche has offered more hybrid or electric cars in recent years, it's not too shocking that the German car brand would take this step.
In a company press release, Porsche went on to reveal many plans to push greener vehicles in the coming years. This includes the Taycan, which will be the first electric-only sports car on the market by 2019. Furthermore, Porsche wants to have every new vehicle released to an electric drive to make it either a hybrid or just an electric car. This desire has a predicted goal date of 2025 for now.
It's clear that Porsche cares about investing in greener vehicles. To be fair, however, many argue that the reason for this has to do with Porsche getting caught up in the Volkswagen’s diesel emissions scandal back in 2015. After being forced to recall over 22 000 Cayenne SUVs due to be a part of the aforementioned scandal, the luxurious brand decided to stop making diesel engines in response. They could've just as easily updated those engines so that they fit the appropriate regulations, but Porsche instead scrapped their diesel engines.
With the news that Porsche is going to be investing more in hybrid cars than their diesel-fuelled counterparts, there's hope that this luxury car brand will be able to stay innovated in this realm. However, proof of that won't come to light until after the Taycan's release, as well as when Porsche begins to include electric-drive in more of their vehicles. It will take a couple of years before it's clear whether consumers respond well to this change or not.