In the NBA world, players are trying to be the best on the court as well as off the court by getting big contracts with brands such as Nike and Adidas for shoes for example. Teams are paying those players a lot of money to win but not only the games, but also the contracts of high profile companies.
Recently, analyst Kevin Grier, a University of Oklahoma economist, has used an algorithm to calculated that Lebron James is the most under-paid player in the NBA. His astronomic salary of $17.5 million a year is not worth what he brings to the table when he becomes the representative of a franchise. For example, the analyst calculated that the Miami team jumped from 15th in attendance stats the year before Lebron James arrived to 5th. Presently, the team is ranked 3rd overall in the NBA for attendance numbers. On the contrary, Cleveland, the team he left, passed from 2nd in the ratings to 19th in the NBA for attendance ratings.
Another thing to consider when players change franchises is that they are bringing all their devoted fans to the new team along with they selling of jerseys!
The top 15 players in the NBA jersey sales are:
1. Lebron James, Miami Heat
2. Kevin Durant, Oklahoma City Thunder
3. Kobe Bryant, Los Angeles Lakers
4. Derrick Rose, Chicago Bulls
5. Stephen Curry, Golden State Warriors
6. Carmelo Anthony, New York Knicks
7. Dwyane Wade, Miami Heat
8. Chris Paul, Los Angeles Clippers
9. Kyrie Irving, Cleveland Cavaliers
10. James Harden, Houston Rockets
11. Blake Griffin, Los Angeles Clippers
12. Russell Westbrook, Oklahoma City Thunder
13. Rajon Rondo, Boston Celtics
14. Tim Duncan, San Antonio Spurs
15. Paul George, Indiana Pacers
No specific numbers have been released, however, only the sale positions they hold compared to one another. LeBron James, who is in first position, is supposed to sell around 10,000 jerseys per year, at 89.99$ each, the revenue is around 899,900$ a year, not counting all the other items sold in the fan boutiques related to the LeBron name. Also, a remarkable fact of these rankings is that Kobe Bryant and Derrick Rose are number three and four on the list and have barely played at all this year.
Following the player most valuable sellers, the top 10 teams selling the most jerseys are:
1. Miami Heat
2. Los Angeles Lakers
3. Chicago Bulls
4. Oklahoma City Thunder
5. New York Knicks
6. Boston Celtics
7. Brooklyn Nets
8. Golden State Warriors
9. San Antonio Spurs
10. Los Angeles Clippers
The amazing part is that despite very disappointing seasons, the Lakers, Celtics and Knicks are still in the top 10 for jersey sales. The Lakers, Knicks and Celtics should give all the thanks to their respective key players: Kobe Bryant, Carmelo Anthony, and Rajon Rondo. Having key players is more than winning titles; it's also about earning money and making the franchise a household name.