Logan Paul is set to take a hit in the pocketbook for posting a video featuring a suicide victim on YouTube.
YouTube has announced they will be cutting ties with the embattled vlogger, putting his projects on hold and removing him from the lucrative Google Preferred program.
"In light of recent events, we have decided to remove Logan Paul’s channels from Google Preferred," a YouTube spokeswoman said in a statement. "Additionally, we will not feature Logan in season four of Foursome and his new Originals are on hold."
Google preferred is an ad platform that allows companies to advertise with the top 5% content creators on YouTube, charging them an additional fee but also giving the creator more pay per view. Paul can still receive advertising revenue for his videos, but at the same rate as everyone else.
Foursome is a romantic comedy web series on YouTube’s subscription service, YouTube Red, which pays Paul much the same as actors are paid for appearing on television series. Additionally, Logan’s appearance in The Thinning: A New World Order is on hold following the announcement.
Paul came under fire immediately after posting a video to his YouTube channel that featured a dead body in Japan’s Suicide Forest. Public outcry was swift and terrible, accusing Paul of everything from being insensitive to suicide and mental health issues to exploiting “shock” value for views. Paul has since taken down the offending video and issued two apologies.
YouTube issued a public statement in response to calls for his account to be banned: "Our hearts go out to the family of the person featured in the video. YouTube prohibits violent or gory content posted in a shocking, sensational or disrespectful manner. If a video is graphic, it can only remain on the site when supported by appropriate educational or documentary information and in some cases it will be age-gated. We partner with safety groups such as the National Suicide Prevention Lifeline to provide educational resources that are incorporated in our YouTube Safety Center."
Despite the outcry, Logan’s popularity only seems to be growing. His “So Sorry” video has been viewed over 40 million times and his channel has acquired 400,000 new subscribers since the beginning of the new year.